2009-2010 | Number of persons, thousands | Total | Radio and/or TV | Every day | | 1 144.6 |

At least once a week, but not every day | | 40.3 |

Radio | Every day | | 906.1 |

At least once a week, but not every day | | 161.2 |

Less than once a week | | 57.6 |

Does not use | | 66.9 |

TV | Every day | | 1 058.5 |

At least once a week, but not every day | | 104.7 |

Less than once a week | | 13.9 |

Does not use | | 14.7 |

Males | Radio and/or TV | Every day | | 520.9 |

At least once a week, but not every day | | 18.1 |

Radio | Every day | | 435.8 |

At least once a week, but not every day | | 59.0 |

Less than once a week | | 18.2 |

Does not use | | 28.2 |

TV | Every day | | 477.3 |

At least once a week, but not every day | | 50.8 |

Less than once a week | | 6.4 |

Does not use | | 6.6 |

Females | Radio and/or TV | Every day | | 623.7 |

At least once a week, but not every day | | 22.2 |

Radio | Every day | | 470.4 |

At least once a week, but not every day | | 102.2 |

Less than once a week | | 39.4 |

Does not use | | 38.7 |

TV | Every day | | 581.1 |

At least once a week, but not every day | | 53.9 |

Less than once a week | | 7.5 |

Does not use | | 8.2 |

Estonians | Radio and/or TV | Every day | | 786.9 |

At least once a week, but not every day | | 28.9 |

Radio | Every day | | 638.2 |

At least once a week, but not every day | | 112.7 |

Less than once a week | | 39.1 |

Does not use | | 29.6 |

TV | Every day | | 725.8 |

At least once a week, but not every day | | 76.3 |

Less than once a week | | 8.2 |

Does not use | | 9.3 |

Non-Estonians | Radio and/or TV | Every day | | 357.8 |

At least once a week, but not every day | | 11.4 |

Radio | Every day | | 268.0 |

At least once a week, but not every day | | 48.5 |

Less than once a week | | 18.5 |

Does not use | | 37.3 |

TV | Every day | | 332.7 |

At least once a week, but not every day | | 28.4 |

Less than once a week | | 5.7 |

Aged 10-17 | Radio and/or TV | Every day | | 93.1 |

At least once a week, but not every day | | 6.1 |

Radio | Every day | | 55.4 |

At least once a week, but not every day | | 20.9 |

Less than once a week | | 12.9 |

Does not use | | 10.7 |

TV | Every day | | 88.6 |

At least once a week, but not every day | | 10.6 |

Aged 18-24 | Radio and/or TV | Every day | | 128.2 |

At least once a week, but not every day | | 12.1 |

Radio | Every day | | 97.3 |

At least once a week, but not every day | | 27.0 |

Less than once a week | | 9.7 |

Does not use | | 7.4 |

TV | Every day | | 110.2 |

At least once a week, but not every day | | 26.1 |

Less than once a week | | 4.1 |

Aged 25-44 | Radio and/or TV | Every day | | 355.1 |

At least once a week, but not every day | | 12.4 |

Radio | Every day | | 279.4 |

At least once a week, but not every day | | 59.6 |

Less than once a week | | 14.2 |

Does not use | | 16.2 |

TV | Every day | | 324.1 |

At least once a week, but not every day | | 35.8 |

Less than once a week | | 6.0 |

Aged 45-64 | Radio and/or TV | Every day | | 338.2 |

At least once a week, but not every day | | 6.3 |

Radio | Every day | | 279.9 |

At least once a week, but not every day | | 37.7 |

Less than once a week | | 13.6 |

Does not use | | 15.4 |

TV | Every day | | 314.5 |

At least once a week, but not every day | | 25.1 |

Aged 65-74 | Radio and/or TV | Every day | | 125.3 |

Radio | | 106.7 |

At least once a week, but not every day | | 9.0 |

Less than once a week | | 5.1 |

Does not use | | 6.3 |

TV | Every day | | 121.5 |

At least once a week, but not every day | | 3.5 |

Aged at least 75 | Radio and/or TV | Every day | | 104.8 |

Radio | | 87.5 |

At least once a week, but not every day | | 7.0 |

Does not use | | 10.9 |

TV | Every day | | 99.6 |

At least once a week, but not every day | | 3.6 |

Does not use | | 3.4 |

Persons with below upper secondary education | Radio and/or TV | Every day | | 303.8 |

At least once a week, but not every day | | 11.5 |

Radio | Every day | | 225.8 |

At least once a week, but not every day | | 43.1 |

Less than once a week | | 21.4 |

Does not use | | 28.7 |

TV | Every day | | 285.1 |

At least once a week, but not every day | | 25.7 |

Less than once a week | | 2.6 |

Does not use | | 5.7 |

Persons with upper secondary education | Radio and/or TV | Every day | | 538.6 |

At least once a week, but not every day | | 17.9 |

Radio | Every day | | 440.1 |

At least once a week, but not every day | | 76.0 |

Less than once a week | | 21.0 |

Does not use | | 21.0 |

TV | Every day | | 497.2 |

At least once a week, but not every day | | 48.8 |

Less than once a week | | 8.0 |

Persons with tertiary education | Radio and/or TV | Every day | | 301.4 |

At least once a week, but not every day | | 10.9 |

Radio | Every day | | 239.7 |

At least once a week, but not every day | | 41.9 |

Less than once a week | | 15.2 |

Does not use | | 17.2 |

TV | Every day | | 275.4 |

At least once a week, but not every day | | 30.2 |

Workers with lower income quintile | Radio and/or TV | Every day | | 263.8 |

At least once a week, but not every day | | 10.7 |

Radio | Every day | | 204.0 |

At least once a week, but not every day | | 38.9 |

Less than once a week | | 15.5 |

Does not use | | 18.7 |

TV | Every day | | 246.6 |

At least once a week, but not every day | | 23.6 |

Less than once a week | | 3.5 |

Does not use | | 3.3 |

Workers with second income quintile | Radio and/or TV | Every day | | 242.2 |

At least once a week, but not every day | | 10.4 |

Radio | Every day | | 188.5 |

At least once a week, but not every day | | 37.0 |

Less than once a week | | 12.3 |

Does not use | | 17.1 |

TV | Every day | | 223.4 |

At least once a week, but not every day | | 24.2 |

Workers with third income quintile | Radio and/or TV | Every day | | 209.6 |

At least once a week, but not every day | | 4.7 |

Radio | Every day | | 166.8 |

At least once a week, but not every day | | 27.1 |

Less than once a week | | 8.4 |

Does not use | | 12.5 |

TV | Every day | | 197.3 |

At least once a week, but not every day | | 13.3 |

Workers with fourth income quintile | Radio and/or TV | Every day | | 233.8 |

At least once a week, but not every day | | 5.3 |

Radio | Every day | | 185.7 |

At least once a week, but not every day | | 32.2 |

Less than once a week | | 11.4 |

Does not use | | 10.2 |

TV | Every day | | 219.0 |

At least once a week, but not every day | | 17.9 |

Workers with higher income quintile | Radio and/or TV | Every day | | 195.3 |

At least once a week, but not every day | | 9.3 |

Radio | Every day | | 161.2 |

At least once a week, but not every day | | 26.1 |

Less than once a week | | 9.9 |

Does not use | | 8.4 |

TV | Every day | | 172.1 |

At least once a week, but not every day | | 25.6 |

Full time employees | Radio and/or TV | Every day | | 502.1 |

At least once a week, but not every day | | 15.8 |

Radio | Every day | | 422.7 |

At least once a week, but not every day | | 62.2 |

Less than once a week | | 17.1 |

Does not use | | 17.1 |

TV | Every day | | 452.4 |

At least once a week, but not every day | | 53.7 |

Less than once a week | | 8.8 |

Part time employees | Radio and/or TV | Every day | | 56.5 |

Radio | | 43.7 |

At least once a week, but not every day | | 9.7 |

TV | Every day | | 51.3 |

At least once a week, but not every day | | 6.6 |

Unemployed | Radio and/or TV | Every day | | 100.7 |

Radio | | 75.4 |

At least once a week, but not every day | | 20.3 |

Less than once a week | | 4.5 |

Does not use | | 5.8 |

TV | Every day | | 95.4 |

At least once a week, but not every day | | 9.1 |

Retired | Radio and/or TV | Every day | | 297.1 |

At least once a week, but not every day | | 4.2 |

Radio | Every day | | 244.0 |

At least once a week, but not every day | | 23.8 |

Less than once a week | | 10.3 |

Does not use | | 25.5 |

TV | Every day | | 285.3 |

At least once a week, but not every day | | 9.2 |

Does not use | | 7.8 |

Students | Radio and/or TV | Every day | | 137.8 |

At least once a week, but not every day | | 12.6 |

Radio | Every day | | 88.7 |

At least once a week, but not every day | | 32.9 |

Less than once a week | | 17.8 |

Does not use | | 12.7 |

TV | Every day | | 126.2 |

At least once a week, but not every day | | 23.1 |

Other inactive | Radio and/or TV | Every day | | 50.4 |

Radio | | 31.5 |

At least once a week, but not every day | | 12.4 |

TV | Every day | | 47.8 |

White collars | Radio and/or TV | | 275.7 |

At least once a week, but not every day | | 13.3 |

Radio | Every day | | 230.1 |

At least once a week, but not every day | | 39.2 |

Less than once a week | | 12.2 |

Does not use | | 8.7 |

TV | Every day | | 246.0 |

At least once a week, but not every day | | 36.4 |

Blue collars | Radio and/or TV | Every day | | 277.7 |

At least once a week, but not every day | | 4.8 |

Radio | Every day | | 234.5 |

At least once a week, but not every day | | 30.5 |

Less than once a week | | 8.4 |

Does not use | | 9.6 |

TV | Every day | | 252.6 |

At least once a week, but not every day | | 23.9 |

Less than once a week | | 5.0 |

Household members with one dependent child | Radio and/or TV | Every day | | 270.6 |

At least once a week, but not every day | | 12.6 |

Radio | Every day | | 204.2 |

At least once a week, but not every day | | 47.6 |

Less than once a week | | 16.0 |

Does not use | | 16.8 |

TV | Every day | | 246.6 |

At least once a week, but not every day | | 33.4 |

Household members with two or more dependent children | Radio and/or TV | Every day | | 265.4 |

At least once a week, but not every day | | 9.6 |

Radio | Every day | | 198.2 |

At least once a week, but not every day | | 46.6 |

Less than once a week | | 17.3 |

Does not use | | 14.3 |

TV | Every day | | 247.8 |

At least once a week, but not every day | | 25.3 |

Less than once a week | | 2.4 |

Household members without dependent children | Radio and/or TV | Every day | | 608.6 |

At least once a week, but not every day | | 18.1 |

Radio | Every day | | 503.7 |

At least once a week, but not every day | | 67.1 |

Less than once a week | | 24.3 |

Does not use | | 35.8 |

TV | Every day | | 564.1 |

At least once a week, but not every day | | 46.0 |

Less than once a week | | 8.3 |

Does not use | | 12.5 |

Proportion (users and non-users total=100), % | Total | Radio and/or TV | Every day | | 96.0 |

At least once a week, but not every day | | 3.4 |

Radio | Every day | | 76.0 |

At least once a week, but not every day | | 13.5 |

Less than once a week | | 4.8 |

Does not use | | 5.6 |

TV | Every day | | 88.8 |

At least once a week, but not every day | | 8.8 |

Less than once a week | | 1.2 |

Does not use | | 1.2 |

Males | Radio and/or TV | Every day | | 96.3 |

At least once a week, but not every day | | 3.3 |

Radio | Every day | | 80.5 |

At least once a week, but not every day | | 10.9 |

Less than once a week | | 3.4 |

Does not use | | 5.2 |

TV | Every day | | 88.2 |

At least once a week, but not every day | | 9.4 |

Less than once a week | | 1.2 |

Does not use | | 1.2 |

Females | Radio and/or TV | Every day | | 95.9 |

At least once a week, but not every day | | 3.4 |

Radio | Every day | | 72.3 |

At least once a week, but not every day | | 15.7 |

Less than once a week | | 6.1 |

Does not use | | 6.0 |

TV | Every day | | 89.3 |

At least once a week, but not every day | | 8.3 |

Less than once a week | | 1.2 |

Does not use | | 1.3 |

Estonians | Radio and/or TV | Every day | | 96.0 |

At least once a week, but not every day | | 3.5 |

Radio | Every day | | 77.9 |

At least once a week, but not every day | | 13.8 |

Less than once a week | | 4.8 |

Does not use | | 3.6 |

TV | Every day | | 88.6 |

At least once a week, but not every day | | 9.3 |

Less than once a week | | 1.0 |

Does not use | | 1.1 |

Non-Estonians | Radio and/or TV | Every day | | 96.1 |

At least once a week, but not every day | | 3.1 |

Radio | Every day | | 72.0 |

At least once a week, but not every day | | 13.0 |

Less than once a week | | 5.0 |

Does not use | | 10.0 |

TV | Every day | | 89.4 |

At least once a week, but not every day | | 7.6 |

Less than once a week | | 1.5 |

Aged 10-17 | Radio and/or TV | Every day | | 93.2 |

At least once a week, but not every day | | 6.1 |

Radio | Every day | | 55.5 |

At least once a week, but not every day | | 20.9 |

Less than once a week | | 12.9 |

Does not use | | 10.7 |

TV | Every day | | 88.7 |

At least once a week, but not every day | | 10.6 |

Aged 18-24 | Radio and/or TV | Every day | | 90.7 |

At least once a week, but not every day | | 8.5 |

Radio | Every day | | 68.8 |

At least once a week, but not every day | | 19.1 |

Less than once a week | | 6.9 |

Does not use | | 5.3 |

TV | Every day | | 77.9 |

At least once a week, but not every day | | 18.4 |

Less than once a week | | 2.9 |

Aged 25-44 | Radio and/or TV | Every day | | 96.1 |

At least once a week, but not every day | | 3.4 |

Radio | Every day | | 75.6 |

At least once a week, but not every day | | 16.1 |

Less than once a week | | 3.8 |

Does not use | | 4.4 |

TV | Every day | | 87.7 |

At least once a week, but not every day | | 9.7 |

Less than once a week | | 1.6 |

Aged 45-64 | Radio and/or TV | Every day | | 97.6 |

At least once a week, but not every day | | 1.8 |

Radio | Every day | | 80.7 |

At least once a week, but not every day | | 10.9 |

Less than once a week | | 3.9 |

Does not use | | 4.4 |

TV | Every day | | 90.7 |

At least once a week, but not every day | | 7.2 |

Aged 65-74 | Radio and/or TV | Every day | | 98.6 |

Radio | | 84.0 |

At least once a week, but not every day | | 7.1 |

Less than once a week | | 4.0 |

Does not use | | 5.0 |

TV | Every day | | 95.6 |

At least once a week, but not every day | | 2.8 |

Aged at least 75 | Radio and/or TV | Every day | | 97.6 |

Radio | | 81.4 |

At least once a week, but not every day | | 6.5 |

Does not use | | 10.1 |

TV | Every day | | 92.7 |

At least once a week, but not every day | | 3.3 |

Does not use | | 3.2 |

Persons with below upper secondary education | Radio and/or TV | Every day | | 95.2 |

At least once a week, but not every day | | 3.6 |

Radio | Every day | | 70.8 |

At least once a week, but not every day | | 13.5 |

Less than once a week | | 6.7 |

Does not use | | 9.0 |

TV | Every day | | 89.4 |

At least once a week, but not every day | | 8.0 |

Less than once a week | | 0.8 |

Does not use | | 1.8 |

Persons with upper secondary education | Radio and/or TV | Every day | | 96.5 |

At least once a week, but not every day | | 3.2 |

Radio | Every day | | 78.8 |

At least once a week, but not every day | | 13.6 |

Less than once a week | | 3.8 |

Does not use | | 3.8 |

TV | Every day | | 89.1 |

At least once a week, but not every day | | 8.8 |

Less than once a week | | 1.4 |

Persons with tertiary education | Radio and/or TV | Every day | | 96.0 |

At least once a week, but not every day | | 3.5 |

Radio | Every day | | 76.3 |

At least once a week, but not every day | | 13.4 |

Less than once a week | | 4.8 |

Does not use | | 5.5 |

TV | Every day | | 87.7 |

At least once a week, but not every day | | 9.6 |

Workers with lower income quintile | Radio and/or TV | Every day | | 95.2 |

At least once a week, but not every day | | 3.9 |

Radio | Every day | | 73.6 |

At least once a week, but not every day | | 14.0 |

Less than once a week | | 5.6 |

Does not use | | 6.7 |

TV | Every day | | 89.0 |

At least once a week, but not every day | | 8.5 |

Less than once a week | | 1.3 |

Does not use | | 1.2 |

Workers with second income quintile | Radio and/or TV | Every day | | 95.0 |

At least once a week, but not every day | | 4.1 |

Radio | Every day | | 73.9 |

At least once a week, but not every day | | 14.5 |

Less than once a week | | 4.8 |

Does not use | | 6.7 |

TV | Every day | | 87.6 |

At least once a week, but not every day | | 9.5 |

Workers with third income quintile | Radio and/or TV | Every day | | 97.5 |

At least once a week, but not every day | | 2.2 |

Radio | Every day | | 77.6 |

At least once a week, but not every day | | 12.6 |

Less than once a week | | 3.9 |

Does not use | | 5.8 |

TV | Every day | | 91.9 |

At least once a week, but not every day | | 6.2 |

Workers with fourth income quintile | Radio and/or TV | Every day | | 97.6 |

At least once a week, but not every day | | 2.2 |

Radio | Every day | | 77.5 |

At least once a week, but not every day | | 13.5 |

Less than once a week | | 4.8 |

Does not use | | 4.3 |

TV | Every day | | 91.5 |

At least once a week, but not every day | | 7.5 |

Workers with higher income quintile | Radio and/or TV | Every day | | 95.0 |

At least once a week, but not every day | | 4.5 |

Radio | Every day | | 78.4 |

At least once a week, but not every day | | 12.7 |

Less than once a week | | 4.8 |

Does not use | | 4.1 |

TV | Every day | | 83.7 |

At least once a week, but not every day | | 12.4 |

Full time employees | Radio and/or TV | Every day | | 96.7 |

At least once a week, but not every day | | 3.0 |

Radio | Every day | | 81.4 |

At least once a week, but not every day | | 12.0 |

Less than once a week | | 3.3 |

Does not use | | 3.3 |

TV | Every day | | 87.2 |

At least once a week, but not every day | | 10.3 |

Less than once a week | | 1.7 |

Part time employees | Radio and/or TV | Every day | | 95.3 |

Radio | | 73.9 |

At least once a week, but not every day | | 16.4 |

TV | Every day | | 86.7 |

At least once a week, but not every day | | 11.1 |

Unemployed | Radio and/or TV | Every day | | 95.0 |

Radio | | 71.1 |

At least once a week, but not every day | | 19.2 |

Less than once a week | | 4.2 |

Does not use | | 5.5 |

TV | Every day | | 89.9 |

At least once a week, but not every day | | 8.5 |

Retired | Radio and/or TV | Every day | | 97.9 |

At least once a week, but not every day | | 1.4 |

Radio | Every day | | 80.4 |

At least once a week, but not every day | | 7.8 |

Less than once a week | | 3.4 |

Does not use | | 8.4 |

TV | Every day | | 94.0 |

At least once a week, but not every day | | 3.0 |

Does not use | | 2.6 |

Students | Radio and/or TV | Every day | | 90.6 |

At least once a week, but not every day | | 8.3 |

Radio | Every day | | 58.3 |

At least once a week, but not every day | | 21.6 |

Less than once a week | | 11.7 |

Does not use | | 8.4 |

TV | Every day | | 83.0 |

At least once a week, but not every day | | 15.2 |

Other inactive | Radio and/or TV | Every day | | 97.5 |

Radio | | 61.0 |

At least once a week, but not every day | | 23.9 |

TV | Every day | | 92.6 |

White collars | Radio and/or TV | | 95.0 |

At least once a week, but not every day | | 4.6 |

Radio | Every day | | 79.3 |

At least once a week, but not every day | | 13.5 |

Less than once a week | | 4.2 |

Does not use | | 3.0 |

TV | Every day | | 84.8 |

At least once a week, but not every day | | 12.5 |

Blue collars | Radio and/or TV | Every day | | 98.2 |

At least once a week, but not every day | | 1.7 |

Radio | Every day | | 82.9 |

At least once a week, but not every day | | 10.8 |

Less than once a week | | 3.0 |

Does not use | | 3.4 |

TV | Every day | | 89.3 |

At least once a week, but not every day | | 8.4 |

Less than once a week | | 1.8 |

Household members with one dependent child | Radio and/or TV | Every day | | 95.1 |

At least once a week, but not every day | | 4.4 |

Radio | Every day | | 71.8 |

At least once a week, but not every day | | 16.7 |

Less than once a week | | 5.6 |

Does not use | | 5.9 |

TV | Every day | | 86.7 |

At least once a week, but not every day | | 11.7 |

Household members with two or more dependent children | Radio and/or TV | Every day | | 96.0 |

At least once a week, but not every day | | 3.5 |

Radio | Every day | | 71.7 |

At least once a week, but not every day | | 16.9 |

Less than once a week | | 6.3 |

Does not use | | 5.2 |

TV | Every day | | 89.6 |

At least once a week, but not every day | | 9.2 |

Less than once a week | | 0.9 |

Household members without dependent children | Radio and/or TV | Every day | | 96.5 |

At least once a week, but not every day | | 2.9 |

Radio | Every day | | 79.8 |

At least once a week, but not every day | | 10.6 |

Less than once a week | | 3.8 |

Does not use | | 5.7 |

TV | Every day | | 89.4 |

At least once a week, but not every day | | 7.3 |

Less than once a week | | 1.3 |

Does not use | | 2.0 |