2007 | Number of persons, thousands | 20-64 | Total | Males and females | | 810.8 |
Males | | 386.8 |
Females | | 424.0 |
Read magazines | Males and females | | 750.2 |
Males | | 347.0 |
Females | | 403.2 |
..at least once a week | Males and females | | 446.4 |
Males | | 192.0 |
Females | | 254.4 |
..at least once a month | Males and females | | 229.8 |
Males | | 110.4 |
Females | | 119.4 |
..less than once a month | Males and females | | 74.1 |
Males | | 44.6 |
Females | | 29.5 |
Do not read magazines | Males and females | | 60.6 |
Males | | 39.8 |
Females | | 20.7 |
20-29 | Total | Males and females | | 200.8 |
Males | | 102.0 |
Females | | 98.8 |
Read magazines | Males and females | | 189.8 |
Males | | 93.6 |
Females | | 96.2 |
..at least once a week | Males and females | | 116.4 |
Males | | 54.8 |
Females | | 61.5 |
..at least once a month | Males and females | | 57.0 |
Males | | 27.8 |
Females | | 29.2 |
..less than once a month | Males and females | | 16.4 |
Males | | 11.0 |
Females | | 5.4 |
Do not read magazines | Males and females | | 11.1 |
Males | | 8.4 |
30-39 | Total | Males and females | | 183.6 |
Males | | 90.8 |
Females | | 92.9 |
Read magazines | Males and females | | 171.9 |
Males | | 82.1 |
Females | | 89.8 |
..at least once a week | Males and females | | 101.3 |
Males | | 43.9 |
Females | | 57.4 |
..at least once a month | Males and females | | 55.4 |
Males | | 28.8 |
Females | | 26.6 |
..less than once a month | Males and females | | 15.1 |
Males | | 9.4 |
Females | | 5.8 |
Do not read magazines | Males and females | | 11.7 |
Males | | 8.6 |
40-49 | Total | Males and females | | 186.5 |
Males | | 88.5 |
Females | | 98.0 |
Read magazines | Males and females | | 173.0 |
Males | | 79.0 |
Females | | 94.0 |
..at least once a week | Males and females | | 103.0 |
Males | | 41.7 |
Females | | 61.3 |
..at least once a month | Males and females | | 52.5 |
Males | | 26.6 |
Females | | 25.9 |
..less than once a month | Males and females | | 17.5 |
Males | | 10.6 |
Females | | 6.9 |
Do not read magazines | Males and females | | 13.4 |
Males | | 9.5 |
Females | | 4.0 |
50-64 | Total | Males and females | | 239.9 |
Males | | 105.6 |
Females | | 134.3 |
Read magazines | Males and females | | 215.5 |
Males | | 92.2 |
Females | | 123.3 |
..at least once a week | Males and females | | 125.6 |
Males | | 51.5 |
Females | | 74.2 |
..at least once a month | Males and females | | 64.8 |
Males | | 27.2 |
Females | | 37.7 |
..less than once a month | Males and females | | 25.1 |
Males | | 13.6 |
Females | | 11.5 |
Do not read magazines | Males and females | | 24.3 |
Males | | 13.3 |
Females | | 11.0 |
Below upper secondary education | Total | Males and females | | 118.9 |
Males | | 73.9 |
Females | | 45.0 |
Read magazines | Males and females | | 104.3 |
Males | | 63.1 |
Females | | 41.1 |
..at least once a week | Males and females | | 54.3 |
Males | | 30.2 |
Females | | 24.1 |
..at least once a month | Males and females | | 33.2 |
Males | | 21.3 |
Females | | 11.9 |
..less than once a month | Males and females | | 16.8 |
Males | | 11.6 |
Females | | 5.2 |
Do not read magazines | Males and females | | 14.6 |
Males | | 10.8 |
Females | | 3.8 |
Upper secondary education | Total | Males and females | | 440.6 |
Males | | 228.0 |
Females | | 212.6 |
Read magazines | Males and females | | 407.3 |
Males | | 206.0 |
Females | | 201.3 |
..at least once a week | Males and females | | 241.8 |
Males | | 112.0 |
Females | | 129.8 |
..at least once a month | Males and females | | 123.7 |
Males | | 66.3 |
Females | | 57.4 |
..less than once a month | Males and females | | 41.8 |
Males | | 27.7 |
Females | | 14.1 |
Do not read magazines | Males and females | | 33.3 |
Males | | 22.0 |
Females | | 11.3 |
Tertiary education | Total | Males and females | | 251.3 |
Males | | 84.9 |
Females | | 166.4 |
Read magazines | Males and females | | 238.7 |
Males | | 77.9 |
Females | | 160.8 |
..at least once a week | Males and females | | 150.3 |
Males | | 49.7 |
Females | | 100.6 |
..at least once a month | Males and females | | 72.9 |
Males | | 22.8 |
Females | | 50.1 |
..less than once a month | Males and females | | 15.5 |
Females | | 10.2 |
Do not read magazines | Males and females | | 12.6 |
Males | | 7.0 |
Females | | 5.6 |
Proportion (readers and non-readers total=100), % | 20-64 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 92.5 |
Males | | 89.7 |
Females | | 95.1 |
..at least once a week | Males and females | | 55.1 |
Males | | 49.6 |
Females | | 60.0 |
..at least once a month | Males and females | | 28.3 |
Males | | 28.5 |
Females | | 28.2 |
..less than once a month | Males and females | | 9.1 |
Males | | 11.5 |
Females | | 6.9 |
Do not read magazines | Males and females | | 7.5 |
Males | | 10.3 |
Females | | 4.9 |
20-29 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 94.5 |
Males | | 91.8 |
Females | | 97.3 |
..at least once a week | Males and females | | 57.9 |
Males | | 53.7 |
Females | | 62.3 |
..at least once a month | Males and females | | 28.4 |
Males | | 27.3 |
Females | | 29.6 |
..less than once a month | Males and females | | 8.1 |
Males | | 10.8 |
Females | | 5.4 |
Do not read magazines | Males and females | | 5.5 |
Males | | 8.2 |
30-39 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 93.6 |
Males | | 90.5 |
Females | | 96.7 |
..at least once a week | Males and females | | 55.2 |
Males | | 48.4 |
Females | | 61.8 |
..at least once a month | Males and females | | 30.2 |
Males | | 31.7 |
Females | | 28.7 |
..less than once a month | Males and females | | 8.2 |
Males | | 10.3 |
Females | | 6.2 |
Do not read magazines | Males and females | | 6.4 |
Males | | 9.5 |
40-49 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 92.8 |
Males | | 89.3 |
Females | | 95.9 |
..at least once a week | Males and females | | 55.2 |
Males | | 47.2 |
Females | | 62.5 |
..at least once a month | Males and females | | 28.2 |
Males | | 30.1 |
Females | | 26.4 |
..less than once a month | Males and females | | 9.4 |
Males | | 12.0 |
Females | | 7.0 |
Do not read magazines | Males and females | | 7.2 |
Males | | 10.7 |
Females | | 4.1 |
50-64 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 89.9 |
Males | | 87.4 |
Females | | 91.8 |
..at least once a week | Males and females | | 52.4 |
Males | | 48.7 |
Females | | 55.2 |
..at least once a month | Males and females | | 27.0 |
Males | | 25.7 |
Females | | 28.0 |
..less than once a month | Males and females | | 10.4 |
Males | | 12.9 |
Females | | 8.5 |
Do not read magazines | Males and females | | 10.1 |
Males | | 12.6 |
Females | | 8.2 |
Below upper secondary education | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 87.7 |
Males | | 85.4 |
Females | | 91.5 |
..at least once a week | Males and females | | 45.7 |
Males | | 40.9 |
Females | | 53.5 |
..at least once a month | Males and females | | 27.9 |
Males | | 28.8 |
Females | | 26.5 |
..less than once a month | Males and females | | 14.1 |
Males | | 15.7 |
Females | | 11.5 |
Do not read magazines | Males and females | | 12.3 |
Males | | 14.6 |
Females | | 8.5 |
Upper secondary education | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 92.4 |
Males | | 90.3 |
Females | | 94.7 |
..at least once a week | Males and females | | 54.9 |
Males | | 49.1 |
Females | | 61.0 |
..at least once a month | Males and females | | 28.1 |
Males | | 29.1 |
Females | | 27.0 |
..less than once a month | Males and females | | 9.5 |
Males | | 12.1 |
Females | | 6.7 |
Do not read magazines | Males and females | | 7.6 |
Males | | 9.7 |
Females | | 5.3 |
Tertiary education | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 95.0 |
Males | | 91.8 |
Females | | 96.6 |
..at least once a week | Males and females | | 59.8 |
Males | | 58.6 |
Females | | 60.4 |
..at least once a month | Males and females | | 29.0 |
Males | | 26.9 |
Females | | 30.1 |
..less than once a month | Males and females | | 6.2 |
Females | | 6.1 |
Do not read magazines | Males and females | | 5.0 |
Males | | 8.2 |
Females | | 3.4 |
2009-2010 | Number of persons, thousands | 20-64 | Total | Males and females | | 818.3 |
Males | | 389.2 |
Females | | 429.0 |
Read magazines | Males and females | | 702.5 |
Males | | 318.7 |
Females | | 383.8 |
..at least once a week | Males and females | | 77.8 |
Males | | 29.7 |
Females | | 48.1 |
..at least once a month | Males and females | | 303.5 |
Males | | 127.2 |
Females | | 176.4 |
..less than once a month | Males and females | | 321.1 |
Males | | 161.8 |
Females | | 159.3 |
Do not read magazines | Males and females | | 115.7 |
Males | | 70.4 |
Females | | 45.3 |
20-29 | Total | Males and females | | 199.7 |
Males | | 100.1 |
Females | | 99.6 |
Read magazines | Males and females | | 167.4 |
Males | | 79.5 |
Females | | 87.9 |
..at least once a week | Males and females | | 15.6 |
Males | | 6.6 |
Females | | 9.1 |
..at least once a month | Males and females | | 74.2 |
Males | | 35.4 |
Females | | 38.9 |
..less than once a month | Males and females | | 77.5 |
Males | | 37.6 |
Females | | 39.9 |
Do not read magazines | Males and females | | 32.3 |
Males | | 20.6 |
Females | | 11.7 |
30-39 | Total | Males and females | | 187.0 |
Males | | 92.2 |
Females | | 94.8 |
Read magazines | Males and females | | 163.0 |
Males | | 77.5 |
Females | | 85.6 |
..at least once a week | Males and females | | 18.2 |
Males | | 8.3 |
Females | | 10.0 |
..at least once a month | Males and females | | 62.7 |
Males | | 28.4 |
Females | | 34.4 |
..less than once a month | Males and females | | 82.1 |
Males | | 40.8 |
Females | | 41.2 |
Do not read magazines | Males and females | | 23.8 |
Males | | 14.6 |
Females | | 9.2 |
40-49 | Total | Males and females | | 179.1 |
Males | | 86.1 |
Females | | 93.1 |
Read magazines | Males and females | | 154.8 |
Males | | 71.4 |
Females | | 83.4 |
..at least once a week | Males and females | | 17.0 |
Males | | 5.5 |
Females | | 11.4 |
..at least once a month | Males and females | | 67.4 |
Males | | 26.4 |
Females | | 41.0 |
..less than once a month | Males and females | | 70.4 |
Males | | 39.4 |
Females | | 30.9 |
Do not read magazines | Males and females | | 24.4 |
Males | | 14.7 |
Females | | 9.7 |
50-64 | Total | Males and females | | 252.4 |
Males | | 110.8 |
Females | | 141.6 |
Read magazines | Males and females | | 217.2 |
Males | | 90.3 |
Females | | 126.9 |
..at least once a week | Males and females | | 27.0 |
Males | | 9.4 |
Females | | 17.6 |
..at least once a month | Males and females | | 99.1 |
Males | | 37.0 |
Females | | 62.1 |
..less than once a month | Males and females | | 91.1 |
Males | | 43.9 |
Females | | 47.2 |
Do not read magazines | Males and females | | 35.2 |
Males | | 20.5 |
Females | | 14.7 |
Below upper secondary education | Total | Males and females | | 93.5 |
Males | | 53.0 |
Females | | 40.5 |
Read magazines | Males and females | | 72.2 |
Males | | 38.6 |
Females | | 33.6 |
..at least once a week | Males and females | | 6.0 |
Females | | 4.3 |
..at least once a month | Males and females | | 32.9 |
Males | | 16.7 |
Females | | 16.2 |
..less than once a month | Males and females | | 33.3 |
Males | | 20.3 |
Females | | 13.0 |
Do not read magazines | Males and females | | 21.3 |
Males | | 14.4 |
Females | | 6.8 |
Upper secondary education | Total | Males and females | | 463.9 |
Males | | 252.5 |
Females | | 211.4 |
Read magazines | Males and females | | 388.3 |
Males | | 203.2 |
Females | | 185.1 |
..at least once a week | Males and females | | 39.6 |
Males | | 17.2 |
Females | | 22.3 |
..at least once a month | Males and females | | 162.9 |
Males | | 80.5 |
Females | | 82.4 |
..less than once a month | Males and females | | 185.9 |
Males | | 105.5 |
Females | | 80.3 |
Do not read magazines | Males and females | | 75.5 |
Males | | 49.1 |
Females | | 26.4 |
Tertiary education | Total | Males and females | | 260.4 |
Males | | 83.3 |
Females | | 177.1 |
Read magazines | Males and females | | 241.5 |
Males | | 76.4 |
Females | | 165.0 |
..at least once a week | Males and females | | 32.3 |
Males | | 10.9 |
Females | | 21.4 |
..at least once a month | Males and females | | 107.2 |
Males | | 29.5 |
Females | | 77.7 |
..less than once a month | Males and females | | 101.9 |
Males | | 36.0 |
Females | | 65.9 |
Do not read magazines | Males and females | | 19.0 |
Males | | 6.9 |
Females | | 12.1 |
Proportion (readers and non-readers total=100), % | 20-64 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 85.8 |
Males | | 81.9 |
Females | | 89.4 |
..at least once a week | Males and females | | 9.5 |
Males | | 7.6 |
Females | | 11.2 |
..at least once a month | Males and females | | 37.1 |
Males | | 32.7 |
Females | | 41.1 |
..less than once a month | Males and females | | 39.2 |
Males | | 41.6 |
Females | | 37.1 |
Do not read magazines | Males and females | | 14.1 |
Males | | 18.1 |
Females | | 10.6 |
20-29 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 83.8 |
Males | | 79.5 |
Females | | 88.2 |
..at least once a week | Males and females | | 7.8 |
Males | | 6.6 |
Females | | 9.1 |
..at least once a month | Males and females | | 37.2 |
Males | | 35.3 |
Females | | 39.0 |
..less than once a month | Males and females | | 38.8 |
Males | | 37.6 |
Females | | 40.1 |
Do not read magazines | Males and females | | 16.2 |
Males | | 20.5 |
Females | | 11.8 |
30-39 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 87.2 |
Males | | 84.0 |
Females | | 90.3 |
..at least once a week | Males and females | | 9.8 |
Males | | 9.0 |
Females | | 10.5 |
..at least once a month | Males and females | | 33.5 |
Males | | 30.7 |
Females | | 36.3 |
..less than once a month | Males and females | | 43.9 |
Males | | 44.3 |
Females | | 43.5 |
Do not read magazines | Males and females | | 12.7 |
Males | | 15.9 |
Females | | 9.7 |
40-49 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 86.4 |
Males | | 82.9 |
Females | | 89.6 |
..at least once a week | Males and females | | 9.5 |
Males | | 6.4 |
Females | | 12.3 |
..at least once a month | Males and females | | 37.6 |
Males | | 30.7 |
Females | | 44.1 |
..less than once a month | Males and females | | 39.3 |
Males | | 45.8 |
Females | | 33.3 |
Do not read magazines | Males and females | | 13.6 |
Males | | 17.1 |
Females | | 10.4 |
50-64 | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 86.0 |
Males | | 81.5 |
Females | | 89.6 |
..at least once a week | Males and females | | 10.7 |
Males | | 8.4 |
Females | | 12.4 |
..at least once a month | Males and females | | 39.3 |
Males | | 33.4 |
Females | | 43.8 |
..less than once a month | Males and females | | 36.1 |
Males | | 39.6 |
Females | | 33.3 |
Do not read magazines | Males and females | | 14.0 |
Males | | 18.5 |
Females | | 10.4 |
Below upper secondary education | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 77.2 |
Males | | 72.8 |
Females | | 83.1 |
..at least once a week | Males and females | | 6.4 |
Females | | 10.7 |
..at least once a month | Males and females | | 35.2 |
Males | | 31.5 |
Females | | 40.1 |
..less than once a month | Males and females | | 35.6 |
Males | | 38.2 |
Females | | 32.2 |
Do not read magazines | Males and females | | 22.8 |
Males | | 27.2 |
Females | | 16.9 |
Upper secondary education | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 83.7 |
Males | | 80.5 |
Females | | 87.5 |
..at least once a week | Males and females | | 8.5 |
Males | | 6.8 |
Females | | 10.6 |
..at least once a month | Males and females | | 35.1 |
Males | | 31.9 |
Females | | 39.0 |
..less than once a month | Males and females | | 40.1 |
Males | | 41.8 |
Females | | 38.0 |
Do not read magazines | Males and females | | 16.3 |
Males | | 19.5 |
Females | | 12.5 |
Tertiary education | Total | Males and females | | 100.0 |
Males | | 100.0 |
Females | | 100.0 |
Read magazines | Males and females | | 92.7 |
Males | | 91.8 |
Females | | 93.2 |
..at least once a week | Males and females | | 12.4 |
Males | | 13.1 |
Females | | 12.1 |
..at least once a month | Males and females | | 41.2 |
Males | | 35.5 |
Females | | 43.9 |
..less than once a month | Males and females | | 39.1 |
Males | | 43.2 |
Females | | 37.2 |
Do not read magazines | Males and females | | 7.3 |
Males | | 8.2 |
Females | | 6.8 |