Whole country | Books, newspapers/magazines, e-books, e-learning materials | Number of individuals | | 24.9 | 21.7 | 32.1 | 20.6 | 54.6 | 42.2 | 55.3 | 53.6 | 55.8 | 96.6 | 186.7 | 168.9 | 158.8 | 183.8 | 214 | |
Percentage among users of e-commerce of the corresponding place of residence | | 36.1 | 29.4 | 36.3 | 19.8 | 31.9 | 24.1 | 26.8 | 23.2 | 24.3 | 20.5 | 32.9 | 31.1 | 28.5 | 31.5 | 32.6 | |
Books, newspapers/magazines, e-books | Number of individuals | | .. | .. | .. | .. | .. | 37.4 | 44.2 | 48 | 45.2 | 80.5 | 168.3 | 147.2 | 137.4 | 153.3 | 184.5 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 21.3 | 21.5 | 20.8 | 19.7 | 17 | 29.6 | 27.1 | 24.7 | 26.3 | 28.1 | |
E-learning materials | Number of individuals | | .. | .. | .. | .. | .. | 10 | 18.1 | 11.5 | 19.6 | 31.4 | 56.1 | 54.4 | 54.6 | 63.8 | 70.5 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 5.7 | 8.8 | 5 | 8.5 | 6.6 | 9.9 | 10 | 9.8 | 10.9 | 10.8 | |
Food and consumer goods | Number of individuals | | .. | .. | .. | .. | 11.7 | 11.7 | 16.7 | 22.7 | 27.1 | 59.2 | 135.9 | 144.8 | 192 | 196.7 | 219.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 6.8 | 6.7 | 8.1 | 9.8 | 11.8 | 12.5 | 23.9 | 26.7 | 34.5 | 33.7 | 33.5 | |
Household goods | Number of individuals | | .. | 19.7 | 22.2 | 20.1 | 40.1 | 35.9 | 47.8 | 44.4 | 41.5 | 142.2 | 211.6 | 216.2 | 237.6 | 272.2 | 304.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 26.7 | 25.1 | 19.3 | 23.4 | 20.5 | 23.2 | 19.2 | 18.1 | 30.1 | 37.2 | 39.8 | 42.7 | 46.7 | 46.4 | |
Films, music | Number of individuals | | .. | 9.6 | 25 | 6.3 | 16 | 16.5 | 19 | 19.9 | 23.9 | 56.2 | 92.1 | 81.3 | 95.1 | 100.1 | 145.6 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 13 | 28.3 | 6.1 | 9.3 | 9.4 | 9.2 | 8.6 | 10.4 | 11.9 | 16.2 | 15 | 17.1 | 17.2 | 22.2 | |
Clothes, shoes, sports goods | Number of individuals | | 22.5 | 28.5 | 29.3 | 31.7 | 54.6 | 62.4 | 90.1 | 96.7 | 124.6 | 250.4 | 296.4 | 274.5 | 272.1 | 298.1 | 326.2 | |
Percentage among users of e-commerce of the corresponding place of residence | | 32.6 | 38.6 | 33.1 | 30.5 | 31.9 | 35.6 | 43.7 | 41.8 | 54.2 | 53 | 52.2 | 50.5 | 48.9 | 51.1 | 49.7 | |
Software, video games and their upgrades | Number of individuals | | .. | .. | .. | .. | 27.7 | 28.2 | 35.7 | 25.5 | 31.8 | 52.1 | 112.8 | 113.2 | 127.3 | 131.3 | 155.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 16.2 | 16.1 | 17.3 | 11 | 13.8 | 11 | 19.8 | 20.8 | 22.9 | 22.5 | 23.7 | |
Video games software and upgrades | Number of individuals | | .. | .. | .. | .. | 13.3 | 14.7 | 19.6 | 15.2 | 12 | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 7.8 | 8.4 | 9.5 | 6.6 | 5.2 | .. | .. | .. | .. | | | |
Computer software other than video games and upgrades | Number of individuals | | .. | .. | .. | .. | 20.1 | 19.4 | 25.4 | 17.8 | 25.8 | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 11.7 | 11.1 | 12.3 | 7.7 | 11.2 | .. | .. | .. | .. | | | |
Computer hardware | Number of individuals | | .. | 7.3 | .. | 8.4 | 15.3 | 12.9 | 19.5 | 18.5 | 16.3 | 62.4 | 111.9 | 97 | 104.2 | 124.1 | 130.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 9.9 | .. | 8.1 | 8.9 | 7.4 | 9.5 | 8 | 7.1 | 13.2 | 19.7 | 17.9 | 18.7 | 21.3 | 19.9 | |
Electronic equipment | Number of individuals | | .. | 6.1 | 5.6 | 8.3 | 20.6 | 33.1 | 33.3 | 27.6 | 38.9 | 95.1 | 134.8 | 130 | 137.9 | 150.5 | 178.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 8.3 | 6.3 | 8 | 12 | 18.9 | 16.2 | 11.9 | 16.9 | 20.1 | 23.7 | 23.9 | 24.8 | 25.8 | 27.2 | |
Telecom services | Number of individuals | | .. | .. | .. | .. | 38.9 | 32.1 | 38.5 | 37.2 | 36.3 | 53.5 | 90.6 | 100.3 | 119.1 | 122.8 | 143 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 22.7 | 18.3 | 18.7 | 16.1 | 15.8 | 11.3 | 15.9 | 18.5 | 21.4 | 21.1 | 21.8 | |
Shares, financial services, insurance | Number of individuals | | .. | .. | 6.7 | .. | 25.5 | 18.4 | 42.8 | 38.9 | 37.7 | 97.8 | 134.1 | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | 7.6 | .. | 14.9 | 10.5 | 20.8 | 16.8 | 16.4 | 20.7 | 23.6 | .. | .. | | | |
Investment services (shares, bonds, funds, etc) | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 27 | 31.3 | 35.2 | 42.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 5 | 5.6 | 6 | 6.5 | |
Insurance policies | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 285.6 | 281.1 | 385.6 | 435.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 52.6 | 50.5 | 66.1 | 66.4 | |
Loans or credit from banks or other financial providers | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 69.4 | 72.4 | 99 | 116.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 12.8 | 13 | 17 | 17.8 | |
Travel and holiday accommodation | Number of individuals | | 23.8 | 14.6 | 30.4 | 32.6 | 63.8 | 70.4 | 103.2 | 94 | 102.1 | 244.2 | 343.3 | 321.2 | 341.3 | 368 | 455.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | 34.5 | 19.8 | 34.4 | 31.3 | 37.2 | 40.2 | 50.1 | 40.7 | 44.4 | 51.7 | 60.4 | 59.1 | 61.4 | 63.1 | 69.5 | |
Holiday accommodation | Number of individuals | | .. | .. | .. | .. | 35.9 | 38.6 | 63.5 | 64.1 | 67.5 | 125.8 | 211 | 199.7 | 214.8 | 223.4 | 301.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 20.9 | 22 | 30.8 | 27.7 | 29.4 | 26.6 | 37.1 | 36.8 | 38.6 | 38.3 | 46 | |
Other travel arrangements | Number of individuals | | .. | .. | .. | .. | 54.5 | 66.1 | 94.1 | 83 | 87.9 | 219.3 | 303.1 | 280.6 | 302.1 | 325 | 406.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 31.8 | 37.7 | 45.7 | 35.9 | 38.3 | 46.4 | 53.3 | 51.6 | 54.3 | 55.7 | 61.9 | |
Tickets for concerts, cinema, theatre and other events | Number of individuals | | 30.8 | 24.2 | 46.7 | 59.3 | 75.1 | 91.8 | 109.4 | 112.2 | 122.3 | 237.7 | 324.8 | 298.7 | 317.9 | 339.4 | 400.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | 44.6 | 32.7 | 52.8 | 57 | 43.8 | 52.4 | 53.1 | 48.5 | 53.2 | 50.3 | 57.2 | 55 | 57.1 | 58.2 | 61 | |
Urban settlement | Books, newspapers/magazines, e-books, e-learning materials | Number of individuals | | 21.3 | 14.9 | 24.9 | 15.6 | 43.4 | 26 | 43 | 38.7 | 42.8 | 69.5 | 123.8 | 115.1 | 104.9 | 127 | 152 | |
Percentage among users of e-commerce of the corresponding place of residence | | 40.6 | 29.2 | 39.1 | 18.5 | 33 | 20.7 | 28.7 | 22.8 | 25 | 20.9 | 31.8 | 30.4 | 27.8 | 31.5 | 33.1 | |
Books, newspapers/magazines, e-books | Number of individuals | | .. | .. | .. | .. | .. | 22.3 | 32.7 | 34 | 34.6 | 56.8 | 112.7 | 99.6 | 92.3 | 104.9 | 131.2 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 17.8 | 21.8 | 20 | 20.2 | 17.1 | 28.9 | 26.3 | 24.4 | 26.1 | 28.5 | |
E-learning materials | Number of individuals | | .. | .. | .. | .. | .. | 7.7 | 13.5 | 8.4 | 15.7 | 23.3 | 40.1 | 38.3 | 35.9 | 48.7 | 53.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 6.1 | 9 | 4.9 | 9.2 | 7 | 10.3 | 10.1 | 9.5 | 12.1 | 11.6 | |
Food and consumer goods | Number of individuals | | .. | .. | .. | .. | .. | 8.8 | 13.5 | 15.8 | 21.1 | 45.4 | 91.6 | 105.6 | 137 | 143.4 | 156.5 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 7 | 9 | 9.3 | 12.3 | 13.7 | 23.5 | 27.9 | 36.3 | 35.6 | 34 | |
Household goods | Number of individuals | | .. | 11.4 | 14.8 | 16.3 | 28.5 | 23.9 | 34.2 | 35.8 | 31.1 | 97.1 | 144.8 | 148.5 | 156.7 | 186.3 | 210.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 22.4 | 23.2 | 19.3 | 21.7 | 19.1 | 22.8 | 21.1 | 18.1 | 29.2 | 37.2 | 39.2 | 41.5 | 46.3 | 45.8 | |
Films, music | Number of individuals | | .. | 6.9 | 22.4 | .. | 12.3 | 10.4 | 13 | 15 | 16.1 | 43.4 | 65.6 | 61.2 | 70.1 | 72.8 | 112.6 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 13.5 | 35.2 | .. | 9.3 | 8.3 | 8.7 | 8.8 | 9.4 | 13.1 | 16.8 | 16.2 | 18.6 | 18.1 | 24.5 | |
Clothes, shoes, sports goods | Number of individuals | | .. | 19.4 | 20.2 | 24.2 | 41.9 | 47 | 69.5 | 73.7 | 92.1 | 176.6 | 206.4 | 191.7 | 182.8 | 206.5 | 231.2 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 38 | 31.7 | 28.7 | 31.8 | 37.5 | 46.4 | 43.4 | 53.7 | 53.1 | 53 | 50.7 | 48.4 | 51.3 | 50.3 | |
Software, video games and their upgrades | Number of individuals | | .. | .. | .. | .. | 23.1 | 21.8 | 28.2 | 19.5 | 23.5 | 39.1 | 78.4 | 82.4 | 91.5 | 94.4 | 114.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 17.6 | 17.4 | 18.8 | 11.5 | 13.7 | 11.8 | 20.1 | 21.8 | 24.2 | 23.4 | 24.9 | |
Video games software and upgrades | Number of individuals | | .. | .. | .. | .. | 12.1 | 11.7 | 14.9 | 12 | 8.6 | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 9.2 | 9.3 | 9.9 | 7.1 | 5 | .. | .. | .. | .. | | | |
Computer software other than video games and upgrades | Number of individuals | | .. | .. | .. | .. | 15.5 | 14.8 | 21.9 | 13.4 | 19 | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 11.8 | 11.8 | 14.6 | 7.9 | 11.1 | .. | .. | .. | .. | | | |
Computer hardware | Number of individuals | | .. | .. | .. | 7.6 | 10.8 | 9.6 | 16.4 | 14 | 14.1 | 45.6 | 80.7 | 68.9 | 72.7 | 87.7 | 95.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | 9 | 8.2 | 7.7 | 10.9 | 8.2 | 8.2 | 13.7 | 20.7 | 18.2 | 19.2 | 21.8 | 20.8 | |
Electronic equipment | Number of individuals | | .. | .. | .. | 6.9 | 15.6 | 24.3 | 25.8 | 19 | 31.9 | 68.3 | 96.2 | 91.6 | 91.8 | 103.1 | 125.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | 8.2 | 11.9 | 19.4 | 17.2 | 11.2 | 18.6 | 20.5 | 24.7 | 24.2 | 24.3 | 25.6 | 27.4 | |
Telecom services | Number of individuals | | .. | .. | .. | .. | 34.2 | 22.8 | 29.2 | 28.7 | 28.4 | 38.1 | 62.5 | 66.9 | 80.3 | 81.7 | 96.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 26 | 18.2 | 19.5 | 16.9 | 16.6 | 11.5 | 16 | 17.7 | 21.3 | 20.3 | 20.9 | |
Shares, financial services, insurance | Number of individuals | | .. | .. | .. | .. | 17.3 | 11.8 | 33.2 | 31.3 | 27.9 | 65.9 | 90.1 | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 13.1 | 9.4 | 22.1 | 18.4 | 16.3 | 19.8 | 23.1 | .. | .. | | | |
Investment services (shares, bonds, funds, etc) | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 18.4 | 23.4 | 26.2 | 31.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 4.9 | 6.2 | 6.5 | 6.8 | |
Insurance policies | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 193.1 | 183.2 | 242.3 | 290.9 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 51 | 48.5 | 60.2 | 63.3 | |
Loans or credit from banks or other financial providers | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 48.4 | 49.4 | 65.6 | 81 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 12.8 | 13.1 | 16.3 | 17.6 | |
Travel and holiday accommodation | Number of individuals | | .. | 11.8 | 23.5 | 28.9 | 54.4 | 58 | 80.6 | 77.3 | 81.2 | 179.2 | 241.5 | 232.9 | 240.8 | 267.3 | 326.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 23.1 | 36.9 | 34.3 | 41.3 | 46.3 | 53.8 | 45.5 | 47.4 | 53.9 | 62 | 61.5 | 63.8 | 66.4 | 71.1 | |
Holiday accommodation | Number of individuals | | .. | .. | .. | .. | 30.4 | 29.4 | 48.2 | 53.6 | 54.2 | 93.2 | 150 | 145.5 | 150.8 | 161.8 | 221.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 23.1 | 23.4 | 32.2 | 31.5 | 31.6 | 28 | 38.5 | 38.5 | 39.9 | 40.2 | 48.1 | |
Other travel arrangements | Number of individuals | | .. | .. | .. | .. | 46.3 | 55.4 | 76.2 | 69.3 | 70.4 | 161.8 | 213.4 | 205.4 | 215.8 | 236.6 | 295.6 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 35.2 | 44.2 | 50.8 | 40.8 | 41.1 | 48.7 | 54.8 | 54.3 | 57.1 | 58.8 | 64.3 | |
Tickets for concerts, cinema, theatre and other events | Number of individuals | | 25.9 | 19.1 | 39.1 | 52.8 | 62.1 | 69.5 | 85.7 | 91.2 | 98.4 | 173.1 | 227.9 | 215.9 | 224.6 | 240.1 | 285.9 | |
Percentage among users of e-commerce of the corresponding place of residence | | 49.3 | 37.5 | 61.4 | 62.6 | 47.2 | 55.4 | 57.2 | 53.7 | 57.4 | 52.1 | 58.5 | 57.1 | 59.5 | 59.6 | 62.2 | |
Rural settlement | Books, newspapers/magazines, e-books, e-learning materials | Number of individuals | | .. | 6.8 | 7.2 | 5 | 11.2 | 16.2 | 12.4 | 14.9 | 13 | 27.1 | 62.9 | 53.8 | 53.9 | 56.8 | 62 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 29.6 | 29.3 | 25.3 | 28.1 | 32.5 | 22.1 | 24.3 | 22.3 | 19.4 | 35.2 | 32.6 | 30.2 | 31.5 | 31.6 | |
Books, newspapers/magazines, e-books | Number of individuals | | .. | .. | .. | .. | .. | 15.1 | 11.5 | 13.9 | 10.6 | 23.7 | 55.6 | 47.6 | 45.1 | 48.5 | 53.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 30.3 | 20.5 | 22.7 | 18.2 | 17 | 31.1 | 28.9 | 25.3 | 26.9 | 27.2 | |
E-learning materials | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | 3.9 | 8.1 | 16.1 | 16.1 | 18.7 | 15.1 | 17.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | 6.7 | 5.8 | 9 | 9.8 | 10.5 | 8.4 | 8.8 | |
Food and consumer goods | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | 6.9 | 6 | 13.8 | 44.2 | 39.1 | 55 | 53.4 | 63.2 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | 11.3 | 10.3 | 9.9 | 24.7 | 23.7 | 30.8 | 29.6 | 32.3 | |
Household goods | Number of individuals | | .. | 8.3 | 7.5 | .. | 11.6 | 12 | 13.5 | 8.6 | 10.5 | 45.1 | 66.7 | 67.7 | 80.9 | 85.9 | 93.5 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 36.1 | 30.5 | .. | 29.1 | 24 | 24 | 14 | 18 | 32.3 | 37.3 | 41.1 | 45.3 | 47.6 | 47.7 | |
Films, music | Number of individuals | | .. | .. | .. | .. | .. | 6.1 | 6 | 4.9 | 7.8 | 12.7 | 26.5 | 20.1 | 25 | 27.4 | 33 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 12.2 | 10.7 | 8 | 13.4 | 9.1 | 14.8 | 12.2 | 14 | 15.2 | 16.8 | |
Clothes, shoes, sports goods | Number of individuals | | .. | 9.1 | 9 | 7.5 | 12.7 | 15.3 | 20.6 | 22.9 | 32.6 | 73.9 | 90 | 82.8 | 89.3 | 91.6 | 95 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | 39.6 | 36.6 | 37.9 | 31.9 | 30.7 | 36.7 | 37.4 | 56 | 52.9 | 50.4 | 50.2 | 50 | 50.7 | 48.5 | |
Software, video games and their upgrades | Number of individuals | | .. | .. | .. | .. | .. | 6.3 | 7.5 | 6 | 8.3 | 13 | 34.4 | 30.8 | 35.9 | 36.9 | 40.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 12.6 | 13.3 | 9.8 | 14.3 | 9.3 | 19.3 | 18.7 | 20.1 | 20.4 | 20.8 | |
Video games software and upgrades | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Computer software other than video games and upgrades | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | 6.8 | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | 11.7 | .. | .. | .. | .. | | | |
Computer hardware | Number of individuals | | .. | .. | .. | .. | 4.5 | .. | .. | 4.5 | .. | 16.9 | 31.2 | 28.1 | 31.5 | 36.4 | 34.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 11.3 | .. | .. | 7.3 | .. | 12.1 | 17.5 | 17 | 17.6 | 20.2 | 17.7 | |
Electronic equipment | Number of individuals | | .. | .. | .. | .. | .. | 8.8 | 7.6 | 8.6 | 7.1 | 26.8 | 38.7 | 38.4 | 46.1 | 47.4 | 52.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 17.6 | 13.5 | 14 | 12.2 | 19.2 | 21.7 | 23.3 | 25.8 | 26.3 | 26.7 | |
Telecom services | Number of individuals | | .. | .. | .. | .. | .. | 9.3 | 9.4 | 8.5 | 7.9 | 15.4 | 28.1 | 33.4 | 38.8 | 41.1 | 46.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 18.6 | 16.7 | 13.9 | 13.6 | 11 | 15.7 | 20.3 | 21.7 | 22.8 | 23.8 | |
Shares, financial services, insurance | Number of individuals | | .. | .. | .. | .. | 8.2 | 6.6 | 9.6 | 7.7 | 9.9 | 31.9 | 44 | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 20.6 | 13.2 | 17.1 | 12.6 | 17 | 22.8 | 24.6 | .. | .. | | | |
Investment services (shares, bonds, funds, etc) | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 8.6 | 7.9 | 9 | 11.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 5.2 | 4.4 | 5 | 5.7 | |
Insurance policies | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 92.5 | 97.9 | 143.3 | 144.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 56.1 | 54.8 | 79.4 | 73.9 | |
Loans or credit from banks or other financial providers | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 20.9 | 23 | 33.4 | 35.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 12.7 | 12.9 | 18.5 | 18.2 | |
Travel and holiday accommodation | Number of individuals | | .. | .. | 6.9 | .. | 9.3 | 12.4 | 22.5 | 16.7 | 20.9 | 65.1 | 101.9 | 88.3 | 100.5 | 100.7 | 129 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | 28 | .. | 23.4 | 24.8 | 40 | 27.2 | 35.9 | 46.6 | 57.1 | 53.5 | 56.3 | 55.8 | 65.8 | |
Holiday accommodation | Number of individuals | | .. | .. | .. | .. | .. | 9.2 | 15.3 | 10.6 | 13.4 | 32.5 | 60.9 | 54.2 | 64.1 | 61.6 | 80.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | 18.4 | 27.2 | 17.3 | 23 | 23.2 | 34.1 | 32.9 | 35.9 | 34.1 | 41 | |
Other travel arrangements | Number of individuals | | .. | .. | .. | .. | 8.2 | 10.7 | 17.9 | 13.7 | 17.5 | 57.5 | 89.7 | 75.2 | 86.3 | 88.4 | 110.5 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | 20.6 | 21.4 | 31.9 | 22.3 | 30.1 | 41.1 | 50.2 | 45.6 | 48.3 | 49 | 56.4 | |
Tickets for concerts, cinema, theatre and other events | Number of individuals | | .. | .. | 7.5 | 6.5 | 13 | 22.2 | 23.7 | 20.9 | 23.9 | 64.6 | 96.9 | 82.8 | 93.3 | 99.4 | 114.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | 30.5 | 32.8 | 32.7 | 44.5 | 42.2 | 34.1 | 41.1 | 46.2 | 54.3 | 50.2 | 52.2 | 55.1 | 58.3 | |
City or town settlement region | Books, newspapers/magazines, e-books, e-learning materials | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 133.2 | 160.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 32.1 | 33.4 | |
Books, newspapers/magazines, e-books | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 111.2 | 138.5 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 26.8 | 28.9 | |
E-learning materials | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 49 | 57.2 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 11.8 | 11.9 | |
Food and consumer goods | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 153 | 167.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 36.8 | 34.8 | |
Household goods | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 193.2 | 222.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 46.5 | 46.4 | |
Films, music | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 79 | 118.5 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 19 | 24.7 | |
Clothes, shoes, sports goods | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 216.5 | 238.9 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 52.1 | 49.8 | |
Software, video games and their upgrades | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 98.6 | 120.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 23.7 | 25.1 | |
Video games software and upgrades | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Computer software other than video games and upgrades | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Computer hardware | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 89.8 | 99 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 21.6 | 20.6 | |
Electronic equipment | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 105.1 | 129.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 25.3 | 27.1 | |
Telecom services | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 86.4 | 99 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 20.8 | 20.6 | |
Shares, financial services, insurance | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Investment services (shares, bonds, funds, etc) | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 28.3 | 34.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 6.8 | 7.1 | |
Insurance policies | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 253 | 301.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 60.9 | 62.8 | |
Loans or credit from banks or other financial providers | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 67.2 | 82.9 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 16.2 | 17.3 | |
Travel and holiday accommodation | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 281 | 346 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 67.7 | 72.1 | |
Holiday accommodation | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 172 | 234.6 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 41.4 | 48.9 | |
Other travel arrangements | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 250.7 | 313.5 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 60.4 | 65.3 | |
Tickets for concerts, cinema, theatre and other events | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 253.7 | 306 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 61.1 | 63.8 | |
Rural settlement region | Books, newspapers/magazines, e-books, e-learning materials | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 50.6 | 53.6 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 30.2 | 30.5 | |
Books, newspapers/magazines, e-books | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 42.1 | 46 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 25.1 | 26.2 | |
E-learning materials | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 14.8 | 13.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 8.8 | 7.6 | |
Food and consumer goods | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 43.8 | 52.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 26.1 | 30 | |
Household goods | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 79 | 81.7 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 47.1 | 46.4 | |
Films, music | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 21.1 | 27.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 12.6 | 15.4 | |
Clothes, shoes, sports goods | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 81.6 | 87.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 48.6 | 49.6 | |
Software, video games and their upgrades | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 32.8 | 35.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 19.5 | 20 | |
Video games software and upgrades | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Computer software other than video games and upgrades | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Computer hardware | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 34.3 | 31.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 20.4 | 17.9 | |
Electronic equipment | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 45.4 | 48.3 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 27.1 | 27.5 | |
Telecom services | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 36.3 | 44.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 21.6 | 25.1 | |
Shares, financial services, insurance | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | | | |
Investment services (shares, bonds, funds, etc) | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 6.9 | 8.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 4.1 | 4.6 | |
Insurance policies | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 132.6 | 134.4 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 79 | 76.4 | |
Loans or credit from banks or other financial providers | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 31.8 | 33.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 19 | 19.2 | |
Travel and holiday accommodation | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 87 | 109.8 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 51.8 | 62.4 | |
Holiday accommodation | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 51.3 | 67.2 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 30.6 | 38.2 | |
Other travel arrangements | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 74.3 | 92.6 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 44.3 | 52.6 | |
Tickets for concerts, cinema, theatre and other events | Number of individuals | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 85.8 | 94.1 | |
Percentage among users of e-commerce of the corresponding place of residence | | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | .. | 51.1 | 53.5 | |