PeriodIndicatorGroup of personsPreferences
2009-2010Number of persons, thousandsTotalWatchers and non-watchers total1 191.8
Does watch TV1 177.1
..news, current affairs programmes974.6
..serials367.5
..music115.1
..sports228.5
..feature films573.7
..documentaries and real life broadcasts327.2
..cultural programmes71.1
..children's programmes45.8
..talk shows, interviews148.1
..other entertainment programmes328.8
Does not watch TV14.7
MalesWatchers and non-watchers total541.1
Does watch TV534.5
..news, current affairs programmes448.7
..serials57.8
..music52.5
..sports192.3
..feature films288.4
..documentaries and real life broadcasts169.7
..cultural programmes17.3
..children's programmes13.8
..talk shows, interviews58.6
..other entertainment programmes130.4
Does not watch TV6.6
FemalesWatchers and non-watchers total650.7
Does watch TV642.5
..news, current affairs programmes525.9
..serials309.7
..music62.6
..sports36.2
..feature films285.3
..documentaries and real life broadcasts157.5
..cultural programmes53.8
..children's programmes32.0
..talk shows, interviews89.5
..other entertainment programmes198.5
Does not watch TV8.2
EstoniansWatchers and non-watchers total819.5
Does watch TV810.3
..news, current affairs programmes680.6
..serials257.8
..music82.2
..sports150.3
..feature films408.2
..documentaries and real life broadcasts233.9
..cultural programmes51.6
..children's programmes34.0
..talk shows, interviews112.2
..other entertainment programmes198.3
Does not watch TV9.3
Non-EstoniansWatchers and non-watchers total372.3
Does watch TV366.8
..news, current affairs programmes294.1
..serials109.6
..music32.9
..sports78.2
..feature films165.5
..documentaries and real life broadcasts93.3
..cultural programmes19.5
..children's programmes11.8
..talk shows, interviews35.9
..other entertainment programmes130.5
Aged 10-17Watchers and non-watchers total99.9
Does watch TV99.5
..news, current affairs programmes28.6
..serials30.0
..music36.3
..sports26.4
..feature films56.5
..documentaries and real life broadcasts15.1
..children's programmes16.9
..other entertainment programmes39.3
Aged 18-24Watchers and non-watchers total141.4
Does watch TV140.4
..news, current affairs programmes93.1
..serials33.1
..music33.2
..sports33.4
..feature films82.9
..documentaries and real life broadcasts35.0
..cultural programmes7.6
..children's programmes3.2
..talk shows, interviews6.9
..other entertainment programmes42.5
Aged 25-44Watchers and non-watchers total369.4
Does watch TV365.9
..news, current affairs programmes326.1
..serials77.8
..music26.5
..sports72.5
..feature films207.1
..documentaries and real life broadcasts112.0
..cultural programmes16.8
..children's programmes20.1
..talk shows, interviews34.9
..other entertainment programmes97.0
Aged 45-64Watchers and non-watchers total346.6
Does watch TV341.7
..news, current affairs programmes313.0
..serials108.4
..music11.8
..sports68.3
..feature films155.1
..documentaries and real life broadcasts105.9
..cultural programmes24.5
..children's programmes4.1
..talk shows, interviews61.2
..other entertainment programmes90.3
Aged 65-74Watchers and non-watchers total127.1
Does watch TV125.6
..news, current affairs programmes118.9
..serials62.1
..music4.5
..sports17.1
..feature films39.6
..documentaries and real life broadcasts36.4
..cultural programmes11.5
..talk shows, interviews23.7
..other entertainment programmes33.1
Aged at least 75Watchers and non-watchers total107.4
Does watch TV104.0
..news, current affairs programmes95.0
..serials56.1
..sports10.7
..feature films32.4
..documentaries and real life broadcasts22.9
..cultural programmes10.1
..talk shows, interviews19.3
..other entertainment programmes26.7
Does not watch TV3.4
Persons with below upper secondary educationWatchers and non-watchers total319.0
Does watch TV313.3
..news, current affairs programmes204.7
..serials129.4
..music54.5
..sports52.7
..feature films152.5
..documentaries and real life broadcasts61.0
..cultural programmes8.8
..children's programmes24.4
..talk shows, interviews26.4
..other entertainment programmes102.5
Does not watch TV5.7
Persons with upper secondary educationWatchers and non-watchers total558.1
Does watch TV554.1
..news, current affairs programmes486.9
..serials157.4
..music41.4
..sports123.3
..feature films276.8
..documentaries and real life broadcasts164.3
..cultural programmes28.3
..children's programmes10.3
..talk shows, interviews65.9
..other entertainment programmes157.3
Persons with tertiary educationWatchers and non-watchers total313.9
Does watch TV308.9
..news, current affairs programmes282.2
..serials80.4
..music19.0
..sports52.4
..feature films143.9
..documentaries and real life broadcasts101.8
..cultural programmes34.1
..children's programmes11.1
..talk shows, interviews55.8
..other entertainment programmes68.7
Workers with lower income quintileWatchers and non-watchers total277.1
Does watch TV273.7
..news, current affairs programmes207.0
..serials91.2
..music34.0
..sports50.0
..feature films139.6
..documentaries and real life broadcasts66.8
..cultural programmes11.0
..children's programmes19.5
..talk shows, interviews19.5
..other entertainment programmes86.7
Does not watch TV3.3
Workers with second income quintileWatchers and non-watchers total254.9
Does watch TV251.0
..news, current affairs programmes202.0
..serials79.4
..music25.8
..sports46.3
..feature films120.1
..documentaries and real life broadcasts67.3
..cultural programmes12.0
..children's programmes8.1
..talk shows, interviews30.0
..other entertainment programmes76.1
Workers with third income quintileWatchers and non-watchers total214.8
Does watch TV212.2
..news, current affairs programmes190.1
..serials84.4
..music15.2
..sports33.9
..feature films86.4
..documentaries and real life broadcasts59.8
..cultural programmes14.2
..children's programmes5.5
..talk shows, interviews31.5
..other entertainment programmes59.9
Workers with fourth income quintileWatchers and non-watchers total239.4
Does watch TV238.0
..news, current affairs programmes200.4
..serials73.0
..music22.7
..sports53.0
..feature films121.0
..documentaries and real life broadcasts69.8
..cultural programmes16.7
..children's programmes6.2
..talk shows, interviews33.0
..other entertainment programmes63.0
Workers with higher income quintileWatchers and non-watchers total205.5
Does watch TV202.1
..news, current affairs programmes175.1
..serials39.5
..music17.3
..sports45.2
..feature films106.6
..documentaries and real life broadcasts63.7
..cultural programmes17.2
..children's programmes6.5
..talk shows, interviews34.1
..other entertainment programmes43.1
Full time employeesWatchers and non-watchers total519.0
Does watch TV514.8
..news, current affairs programmes460.8
..serials108.7
..music34.3
..sports113.1
..feature films273.2
..documentaries and real life broadcasts168.6
..cultural programmes32.0
..children's programmes12.5
..talk shows, interviews67.6
..other entertainment programmes130.5
Part time employeesWatchers and non-watchers total59.2
Does watch TV58.6
..news, current affairs programmes53.0
..serials18.7
..music4.9
..sports8.5
..feature films26.2
..documentaries and real life broadcasts17.9
..cultural programmes5.3
..children's programmes4.5
..talk shows, interviews11.0
..other entertainment programmes13.8
UnemployedWatchers and non-watchers total106.1
Does watch TV105.5
..news, current affairs programmes87.0
..serials22.7
..music11.7
..sports26.7
..feature films61.3
..documentaries and real life broadcasts29.7
..cultural programmes4.7
..talk shows, interviews9.6
..other entertainment programmes31.3
RetiredWatchers and non-watchers total303.6
Does watch TV295.8
..news, current affairs programmes272.2
..serials152.8
..music9.7
..sports36.9
..feature films101.5
..documentaries and real life broadcasts74.0
..cultural programmes23.4
..children's programmes3.1
..talk shows, interviews49.6
..other entertainment programmes81.8
Does not watch TV7.8
StudentsWatchers and non-watchers total152.2
Does watch TV151.3
..news, current affairs programmes59.1
..serials42.5
..music50.0
..sports39.8
..feature films87.1
..documentaries and real life broadcasts25.5
..cultural programmes3.6
..children's programmes17.5
..talk shows, interviews4.6
..other entertainment programmes55.2
Other inactiveWatchers and non-watchers total51.7
Does watch TV50.9
..news, current affairs programmes42.5
..serials22.0
..sports3.5
..feature films24.5
..documentaries and real life broadcasts11.6
..children's programmes5.9
..talk shows, interviews5.7
..other entertainment programmes16.3
White collarsWatchers and non-watchers total290.2
Does watch TV286.7
..news, current affairs programmes259.9
..serials56.3
..music21.9
..sports57.9
..feature films146.4
..documentaries and real life broadcasts95.0
..cultural programmes27.0
..children's programmes8.7
..talk shows, interviews46.4
..other entertainment programmes61.7
Blue collarsWatchers and non-watchers total282.9
Does watch TV281.6
..news, current affairs programmes248.6
..serials71.3
..music17.3
..sports63.6
..feature films148.3
..documentaries and real life broadcasts90.2
..cultural programmes10.3
..children's programmes6.5
..talk shows, interviews33.4
..other entertainment programmes81.0
Household members with one dependent childWatchers and non-watchers total284.6
Does watch TV283.3
..news, current affairs programmes219.2
..serials75.7
..music36.0
..sports55.9
..feature films152.7
..documentaries and real life broadcasts75.6
..cultural programmes12.6
..children's programmes16.8
..talk shows, interviews31.1
..other entertainment programmes83.9
Household members with two or more dependent childrenWatchers and non-watchers total276.4
Does watch TV275.4
..news, current affairs programmes202.8
..serials73.1
..music40.8
..sports61.8
..feature films147.2
..documentaries and real life broadcasts73.6
..cultural programmes9.8
..children's programmes24.8
..talk shows, interviews20.1
..other entertainment programmes78.3
Household members without dependent childrenWatchers and non-watchers total630.8
Does watch TV618.4
..news, current affairs programmes552.6
..serials218.7
..music38.3
..sports110.8
..feature films273.8
..documentaries and real life broadcasts178.1
..cultural programmes48.7
..children's programmes4.3
..talk shows, interviews96.9
..other entertainment programmes166.7
Does not watch TV12.5
Proportion (watchers and non-watchers total=100), %TotalWatchers and non-watchers total100.0
Does watch TV98.8
..news, current affairs programmes81.8
..serials30.8
..music9.7
..sports19.2
..feature films48.1
..documentaries and real life broadcasts27.5
..cultural programmes6.0
..children's programmes3.8
..talk shows, interviews12.4
..other entertainment programmes27.6
Does not watch TV1.2
MalesWatchers and non-watchers total100.0
Does watch TV98.8
..news, current affairs programmes82.9
..serials10.7
..music9.7
..sports35.5
..feature films53.3
..documentaries and real life broadcasts31.4
..cultural programmes3.2
..children's programmes2.6
..talk shows, interviews10.8
..other entertainment programmes24.1
Does not watch TV1.2
FemalesWatchers and non-watchers total100.0
Does watch TV98.7
..news, current affairs programmes80.8
..serials47.6
..music9.6
..sports5.6
..feature films43.8
..documentaries and real life broadcasts24.2
..cultural programmes8.3
..children's programmes4.9
..talk shows, interviews13.8
..other entertainment programmes30.5
Does not watch TV1.3
EstoniansWatchers and non-watchers total100.0
Does watch TV98.9
..news, current affairs programmes83.0
..serials31.5
..music10.0
..sports18.3
..feature films49.8
..documentaries and real life broadcasts28.5
..cultural programmes6.3
..children's programmes4.2
..talk shows, interviews13.7
..other entertainment programmes24.2
Does not watch TV1.1
Non-EstoniansWatchers and non-watchers total100.0
Does watch TV98.5
..news, current affairs programmes79.0
..serials29.4
..music8.8
..sports21.0
..feature films44.4
..documentaries and real life broadcasts25.1
..cultural programmes5.2
..children's programmes3.2
..talk shows, interviews9.6
..other entertainment programmes35.1
Aged 10-17Watchers and non-watchers total100.0
Does watch TV99.6
..news, current affairs programmes28.6
..serials30.0
..music36.3
..sports26.4
..feature films56.6
..documentaries and real life broadcasts15.1
..children's programmes16.9
..other entertainment programmes39.3
Aged 18-24Watchers and non-watchers total100.0
Does watch TV99.3
..news, current affairs programmes65.8
..serials23.4
..music23.5
..sports23.6
..feature films58.6
..documentaries and real life broadcasts24.7
..cultural programmes5.4
..children's programmes2.2
..talk shows, interviews4.8
..other entertainment programmes30.0
Aged 25-44Watchers and non-watchers total100.0
Does watch TV99.1
..news, current affairs programmes88.3
..serials21.1
..music7.2
..sports19.6
..feature films56.1
..documentaries and real life broadcasts30.3
..cultural programmes4.5
..children's programmes5.4
..talk shows, interviews9.4
..other entertainment programmes26.3
Aged 45-64Watchers and non-watchers total100.0
Does watch TV98.6
..news, current affairs programmes90.3
..serials31.3
..music3.4
..sports19.7
..feature films44.8
..documentaries and real life broadcasts30.5
..cultural programmes7.1
..children's programmes1.2
..talk shows, interviews17.6
..other entertainment programmes26.0
Aged 65-74Watchers and non-watchers total100.0
Does watch TV98.8
..news, current affairs programmes93.5
..serials48.9
..music3.5
..sports13.5
..feature films31.1
..documentaries and real life broadcasts28.7
..cultural programmes9.0
..talk shows, interviews18.7
..other entertainment programmes26.1
Aged at least 75Watchers and non-watchers total100.0
Does watch TV96.8
..news, current affairs programmes88.4
..serials52.2
..sports9.9
..feature films30.1
..documentaries and real life broadcasts21.3
..cultural programmes9.4
..talk shows, interviews18.0
..other entertainment programmes24.8
Does not watch TV3.2
Persons with below upper secondary educationWatchers and non-watchers total100.0
Does watch TV98.2
..news, current affairs programmes64.2
..serials40.6
..music17.1
..sports16.5
..feature films47.8
..documentaries and real life broadcasts19.1
..cultural programmes2.7
..children's programmes7.7
..talk shows, interviews8.3
..other entertainment programmes32.1
Does not watch TV1.8
Persons with upper secondary educationWatchers and non-watchers total100.0
Does watch TV99.3
..news, current affairs programmes87.2
..serials28.2
..music7.4
..sports22.1
..feature films49.6
..documentaries and real life broadcasts29.4
..cultural programmes5.1
..children's programmes1.8
..talk shows, interviews11.8
..other entertainment programmes28.2
Persons with tertiary educationWatchers and non-watchers total100.0
Does watch TV98.4
..news, current affairs programmes89.9
..serials25.6
..music6.1
..sports16.7
..feature films45.8
..documentaries and real life broadcasts32.4
..cultural programmes10.8
..children's programmes3.5
..talk shows, interviews17.8
..other entertainment programmes21.9
Workers with lower income quintileWatchers and non-watchers total100.0
Does watch TV98.8
..news, current affairs programmes74.7
..serials32.9
..music12.3
..sports18.1
..feature films50.4
..documentaries and real life broadcasts24.1
..cultural programmes4.0
..children's programmes7.0
..talk shows, interviews7.1
..other entertainment programmes31.3
Does not watch TV1.2
Workers with second income quintileWatchers and non-watchers total100.0
Does watch TV98.5
..news, current affairs programmes79.2
..serials31.1
..music10.1
..sports18.2
..feature films47.1
..documentaries and real life broadcasts26.4
..cultural programmes4.7
..children's programmes3.2
..talk shows, interviews11.8
..other entertainment programmes29.9
Workers with third income quintileWatchers and non-watchers total100.0
Does watch TV98.8
..news, current affairs programmes88.5
..serials39.3
..music7.1
..sports15.8
..feature films40.2
..documentaries and real life broadcasts27.8
..cultural programmes6.6
..children's programmes2.6
..talk shows, interviews14.6
..other entertainment programmes27.9
Workers with fourth income quintileWatchers and non-watchers total100.0
Does watch TV99.4
..news, current affairs programmes83.7
..serials30.5
..music9.5
..sports22.2
..feature films50.5
..documentaries and real life broadcasts29.1
..cultural programmes7.0
..children's programmes2.6
..talk shows, interviews13.8
..other entertainment programmes26.3
Workers with higher income quintileWatchers and non-watchers total100.0
Does watch TV98.3
..news, current affairs programmes85.2
..serials19.2
..music8.4
..sports22.0
..feature films51.9
..documentaries and real life broadcasts31.0
..cultural programmes8.3
..children's programmes3.2
..talk shows, interviews16.6
..other entertainment programmes21.0
Full time employeesWatchers and non-watchers total100.0
Does watch TV99.2
..news, current affairs programmes88.8
..serials20.9
..music6.6
..sports21.8
..feature films52.6
..documentaries and real life broadcasts32.5
..cultural programmes6.2
..children's programmes2.4
..talk shows, interviews13.0
..other entertainment programmes25.1
Part time employeesWatchers and non-watchers total100.0
Does watch TV99.0
..news, current affairs programmes89.5
..serials31.6
..music8.2
..sports14.3
..feature films44.2
..documentaries and real life broadcasts30.2
..cultural programmes9.0
..children's programmes7.7
..talk shows, interviews18.5
..other entertainment programmes23.3
UnemployedWatchers and non-watchers total100.0
Does watch TV99.5
..news, current affairs programmes82.0
..serials21.4
..music11.0
..sports25.1
..feature films57.7
..documentaries and real life broadcasts28.0
..cultural programmes4.4
..talk shows, interviews9.1
..other entertainment programmes29.5
RetiredWatchers and non-watchers total100.0
Does watch TV97.4
..news, current affairs programmes89.7
..serials50.3
..music3.2
..sports12.2
..feature films33.4
..documentaries and real life broadcasts24.4
..cultural programmes7.7
..children's programmes1.0
..talk shows, interviews16.3
..other entertainment programmes27.0
Does not watch TV2.6
StudentsWatchers and non-watchers total100.0
Does watch TV99.4
..news, current affairs programmes38.9
..serials28.0
..music32.8
..sports26.1
..feature films57.2
..documentaries and real life broadcasts16.7
..cultural programmes2.3
..children's programmes11.5
..talk shows, interviews3.0
..other entertainment programmes36.3
Other inactiveWatchers and non-watchers total100.0
Does watch TV98.6
..news, current affairs programmes82.2
..serials42.6
..sports6.8
..feature films47.4
..documentaries and real life broadcasts22.5
..children's programmes11.4
..talk shows, interviews11.1
..other entertainment programmes31.5
White collarsWatchers and non-watchers total100.0
Does watch TV98.8
..news, current affairs programmes89.6
..serials19.4
..music7.5
..sports20.0
..feature films50.4
..documentaries and real life broadcasts32.7
..cultural programmes9.3
..children's programmes3.0
..talk shows, interviews16.0
..other entertainment programmes21.2
Blue collarsWatchers and non-watchers total100.0
Does watch TV99.5
..news, current affairs programmes87.9
..serials25.2
..music6.1
..sports22.5
..feature films52.4
..documentaries and real life broadcasts31.9
..cultural programmes3.6
..children's programmes2.3
..talk shows, interviews11.8
..other entertainment programmes28.6
Household members with one dependent childWatchers and non-watchers total100.0
Does watch TV99.5
..news, current affairs programmes77.0
..serials26.6
..music12.6
..sports19.6
..feature films53.7
..documentaries and real life broadcasts26.6
..cultural programmes4.4
..children's programmes5.9
..talk shows, interviews10.9
..other entertainment programmes29.5
Household members with two or more dependent childrenWatchers and non-watchers total100.0
Does watch TV99.6
..news, current affairs programmes73.4
..serials26.4
..music14.8
..sports22.4
..feature films53.3
..documentaries and real life broadcasts26.6
..cultural programmes3.6
..children's programmes9.0
..talk shows, interviews7.3
..other entertainment programmes28.3
Household members without dependent childrenWatchers and non-watchers total100.0
Does watch TV98.0
..news, current affairs programmes87.6
..serials34.7
..music6.1
..sports17.6
..feature films43.4
..documentaries and real life broadcasts28.2
..cultural programmes7.7
..children's programmes0.7
..talk shows, interviews15.4
..other entertainment programmes26.4
Does not watch TV2.0
Data extracted on 18 sept 2019 01:11 UTC (GMT) fromStatistika andmebaas

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