Number of persons, thousands | Whole country | Total | | 1 103.7 | 1 102.0 |
Internet | | 544.1 | 498.7 |
TV | | 159.5 | 182.3 |
Paper newspapers or magazines | | 146.6 | 123.5 |
Radio | | 84.0 | 114.1 |
Friends, acquaintances | | 80.8 | 77.2 |
Family members | | 29.2 | 50.4 |
Posters | | 21.4 | 41.2 |
Social media | | 26.9 | .. |
Other | | 10.2 | 13.9 |
Urban settlements | Total | | 755.6 | 742.4 |
Internet | | 378.8 | 351.3 |
TV | | 107.9 | 115.6 |
Paper newspapers or magazines | | 103.5 | 85.9 |
Radio | | 50.6 | 65.4 |
Friends, acquaintances | | 56.1 | 54.5 |
Family members | | 17.9 | 31.3 |
Posters | | 13.4 | 29.1 |
Social media | | 19.3 | .. |
Other | | 7.2 | 9.0 |
Rural settlements | Total | | 348.1 | 359.6 |
Internet | | 165.3 | 147.4 |
TV | | 51.7 | 66.8 |
Paper newspapers or magazines | | 43.1 | 37.6 |
Radio | | 33.4 | 48.7 |
Friends, acquaintances | | 24.7 | 22.8 |
Family members | | 11.3 | 19.1 |
Posters | | 8.0 | 12.1 |
Social media | | 7.5 | .. |
Other | | .. | 4.9 |
Tallinn city | Total | | 350.3 | 361.7 |
Internet | | 196.1 | 195.3 |
TV | | 52.8 | 59.3 |
Paper newspapers or magazines | | 30.0 | 30.1 |
Radio | | 22.6 | 30.3 |
Friends, acquaintances | | 23.9 | 24.5 |
Family members | | 8.2 | 11.4 |
Posters | | .. | 8.1 |
Social media | | 10.1 | .. |
Northern Estonia | Total | | 478.9 | 484.8 |
Internet | | 272.5 | 255.5 |
TV | | 71.2 | 81.9 |
Paper newspapers or magazines | | 36.6 | 37.7 |
Radio | | 31.1 | 43.7 |
Friends, acquaintances | | 30.7 | 31.6 |
Family members | | 11.0 | 18.1 |
Posters | | .. | 12.5 |
Social media | | 14.9 | .. |
Other | | 5.3 | .. |
Central Estonia | Total | | 104.5 | 100.4 |
Internet | | 47.6 | 38.0 |
TV | | 16.5 | 20.2 |
Paper newspapers or magazines | | 15.0 | 9.8 |
Radio | | 8.3 | 12.9 |
Friends, acquaintances | | 6.8 | 6.1 |
Family members | | 3.9 | 6.3 |
Posters | | .. | 4.7 |
Northeastern Estonia | Total | | 125.2 | 121.4 |
Internet | | 40.3 | 38.8 |
TV | | 16.8 | 14.6 |
Paper newspapers or magazines | | 35.4 | 24.5 |
Radio | | 8.7 | 9.7 |
Friends, acquaintances | | 15.8 | 12.0 |
Family members | | .. | 10.6 |
Posters | | .. | 10.1 |
Western Estonia | Total | | 124.7 | 120.6 |
Internet | | 53.5 | 51.4 |
TV | | 18.3 | 21.9 |
Paper newspapers or magazines | | 23.8 | 14.4 |
Radio | | 9.8 | 15.7 |
Friends, acquaintances | | 8.2 | 6.6 |
Family members | | .. | 5.0 |
Posters | | 3.2 | 2.0 |
Social media | | 3.9 | .. |
Other | | .. | 3.6 |
Southern Estonia | Total | | 270.3 | 271.4 |
Internet | | 130.2 | 112.7 |
TV | | 36.8 | 43.6 |
Paper newspapers or magazines | | 35.8 | 37.2 |
Radio | | 26.1 | 32.0 |
Friends, acquaintances | | 19.4 | 20.8 |
Family members | | 8.9 | 9.9 |
Posters | | 7.0 | 11.6 |
Social media | | 4.5 | .. |
Other | | .. | 3.5 |
Males | Total | | 506.7 | 507.9 |
Internet | | 259.6 | 231.0 |
TV | | 71.6 | 78.4 |
Paper newspapers or magazines | | 53.9 | 44.6 |
Radio | | 39.5 | 60.5 |
Friends, acquaintances | | 36.8 | 34.5 |
Family members | | 20.8 | 33.1 |
Posters | | 10.2 | 19.0 |
Social media | | 9.8 | .. |
Other | | .. | 6.4 |
Females | Total | | 597.0 | 594.1 |
Internet | | 284.5 | 267.8 |
TV | | 87.9 | 104.0 |
Paper newspapers or magazines | | 92.7 | 78.9 |
Radio | | 44.5 | 53.5 |
Friends, acquaintances | | 44.0 | 42.8 |
Family members | | 8.4 | 17.4 |
Posters | | 11.2 | 22.1 |
Social media | | 17.1 | .. |
Other | | 6.6 | 7.5 |
Aged 15-24 | Total | | 137.6 | 127.9 |
Internet | | 103.0 | 96.0 |
TV | | .. | 5.2 |
Friends, acquaintances | | 10.6 | 13.1 |
Posters | | .. | 5.4 |
Social media | | 9.8 | .. |
Aged 25-44 | Total | | 373.0 | 371.8 |
Internet | | 259.8 | 246.7 |
TV | | 24.5 | 33.6 |
Paper newspapers or magazines | | 17.8 | 13.9 |
Radio | | 10.4 | 21.2 |
Friends, acquaintances | | 32.0 | 26.7 |
Family members | | 7.5 | 15.4 |
Posters | | 5.3 | 10.6 |
Social media | | 12.0 | .. |
Other | | .. | 3.8 |
Aged 45-64 | Total | | 345.5 | 345.9 |
Internet | | 154.9 | 132.5 |
TV | | 54.0 | 64.9 |
Paper newspapers or magazines | | 58.4 | 42.2 |
Radio | | 28.2 | 42.9 |
Friends, acquaintances | | 22.7 | 22.8 |
Family members | | 9.6 | 19.4 |
Posters | | 8.5 | 17.2 |
Social media | | 5.0 | .. |
Other | | 4.1 | 3.6 |
65 and older | Total | | 247.6 | 256.4 |
Internet | | 26.3 | 23.6 |
TV | | 79.6 | 78.8 |
Paper newspapers or magazines | | 67.2 | 66.2 |
Radio | | 43.4 | 47.3 |
Friends, acquaintances | | 15.5 | 14.6 |
Family members | | 8.6 | 12.6 |
Posters | | 4.7 | 8.0 |
Other | | .. | 5.2 |
Persons with below upper secondary education | Total | | 167.5 | 208.0 |
Internet | | 57.2 | 87.1 |
TV | | 35.0 | 35.4 |
Paper newspapers or magazines | | 22.1 | 18.6 |
Radio | | 19.7 | 24.9 |
Friends, acquaintances | | 14.5 | 18.0 |
Family members | | 8.1 | 10.0 |
Posters | | 5.2 | 10.6 |
Social media | | 4.6 | .. |
Other | | .. | 3.5 |
Persons with upper secondary education | Total | | 546.7 | 487.8 |
Internet | | 254.4 | 204.7 |
TV | | 87.9 | 85.3 |
Paper newspapers or magazines | | 82.1 | 57.7 |
Radio | | 42.5 | 56.3 |
Friends, acquaintances | | 39.1 | 32.8 |
Family members | | 14.1 | 25.8 |
Posters | | 12.9 | 18.6 |
Social media | | 9.0 | .. |
Other | | 4.1 | 6.1 |
Persons with tertiary education | Total | | 387.7 | 401.9 |
Internet | | 231.5 | 204.2 |
TV | | 36.2 | 61.2 |
Paper newspapers or magazines | | 42.4 | 47.1 |
Radio | | 21.8 | 32.6 |
Friends, acquaintances | | 27.2 | 25.9 |
Family members | | 7.0 | 14.6 |
Posters | | 3.4 | 12.0 |
Social media | | 13.3 | .. |
Other | | 5.0 | 4.3 |
Full-time employees | Total | | 598.1 | 589.0 |
Internet | | 368.6 | 329.5 |
TV | | 51.6 | 74.3 |
Paper newspapers or magazines | | 58.9 | 42.4 |
Radio | | 30.1 | 47.0 |
Friends, acquaintances | | 42.4 | 41.1 |
Family members | | 15.4 | 27.3 |
Posters | | 9.0 | 21.3 |
Social media | | 15.8 | .. |
Other | | 5.6 | 5.9 |
Part-time employees | Total | | 66.4 | 54.4 |
Internet | | 38.4 | 30.5 |
TV | | 6.7 | 7.5 |
Paper newspapers or magazines | | 7.6 | 6.0 |
Radio | | .. | 4.4 |
Friends, acquaintances | | 4.4 | 3.1 |
Unemployed | Total | | 32.7 | 40.8 |
Internet | | 16.4 | 20.1 |
TV | | 4.9 | 5.7 |
Paper newspapers or magazines | | 3.7 | .. |
Radio | | .. | 3.4 |
Friends, acquaintances | | 3.4 | .. |
Posters | | .. | 3.9 |
Students, non-remunerated trainees | Total | | 75.2 | 76.3 |
Internet | | 55.5 | 57.4 |
Friends, acquaintances | | 8.3 | 10.0 |
Posters | | .. | 3.3 |
Social media | | 6.4 | .. |
Retired | Total | | 249.9 | 297.5 |
Internet | | 25.0 | 32.1 |
TV | | 80.6 | 87.3 |
Paper newspapers or magazines | | 67.5 | 70.6 |
Radio | | 44.4 | 56.8 |
Friends, acquaintances | | 16.3 | 18.1 |
Family members | | 8.0 | 15.6 |
Posters | | 5.4 | 11.1 |
Other | | .. | 5.5 |
Other inactive | Total | | 79.3 | 44.0 |
Internet | | 38.9 | 29.1 |
TV | | 14.4 | 5.8 |
Paper newspapers or magazines | | 8.3 | .. |
Radio | | 5.1 | .. |
Friends, acquaintances | | 6.0 | .. |
Share, % | Whole country | Total | | 100.0 | 100.0 |
Internet | | 49.3 | 45.3 |
TV | | 14.5 | 16.5 |
Paper newspapers or magazines | | 13.3 | 11.2 |
Radio | | 7.6 | 10.4 |
Friends, acquaintances | | 7.3 | 7.0 |
Family members | | 2.6 | 4.6 |
Posters | | 1.9 | 3.7 |
Social media | | 2.4 | .. |
Other | | 0.9 | 1.3 |
Urban settlements | Total | | 100.0 | 100.0 |
Internet | | 50.1 | 47.3 |
TV | | 14.3 | 15.6 |
Paper newspapers or magazines | | 13.7 | 11.6 |
Radio | | 6.7 | 8.8 |
Friends, acquaintances | | 7.4 | 7.3 |
Family members | | 2.4 | 4.2 |
Posters | | 1.8 | 3.9 |
Social media | | 2.6 | .. |
Other | | 1.0 | 1.2 |
Rural settlements | Total | | 100.0 | 100.0 |
Internet | | 47.5 | 41.0 |
TV | | 14.8 | 18.6 |
Paper newspapers or magazines | | 12.4 | 10.5 |
Radio | | 9.6 | 13.5 |
Friends, acquaintances | | 7.1 | 6.3 |
Family members | | 3.2 | 5.3 |
Posters | | 2.3 | 3.4 |
Social media | | 2.2 | .. |
Other | | .. | 1.4 |
Tallinn city | Total | | 100.0 | 100.0 |
Internet | | 56.0 | 54.0 |
TV | | 15.1 | 16.4 |
Paper newspapers or magazines | | 8.6 | 8.3 |
Radio | | 6.4 | 8.4 |
Friends, acquaintances | | 6.8 | 6.8 |
Family members | | 2.3 | 3.1 |
Posters | | .. | 2.2 |
Social media | | 2.9 | .. |
Northern Estonia | Total | | 100.0 | 100.0 |
Internet | | 56.9 | 52.7 |
TV | | 14.9 | 16.9 |
Paper newspapers or magazines | | 7.6 | 7.8 |
Radio | | 6.5 | 9.0 |
Friends, acquaintances | | 6.4 | 6.5 |
Family members | | 2.3 | 3.7 |
Posters | | .. | 2.6 |
Social media | | 3.1 | .. |
Other | | 1.1 | .. |
Central Estonia | Total | | 100.0 | 100.0 |
Internet | | 45.6 | 37.8 |
TV | | 15.8 | 20.1 |
Paper newspapers or magazines | | 14.4 | 9.7 |
Radio | | 8.0 | 12.9 |
Friends, acquaintances | | 6.5 | 6.1 |
Family members | | 3.7 | 6.3 |
Posters | | .. | 4.7 |
Northeastern Estonia | Total | | 100.0 | 100.0 |
Internet | | 32.1 | 31.9 |
TV | | 13.4 | 12.0 |
Paper newspapers or magazines | | 28.3 | 20.2 |
Radio | | 7.0 | 8.0 |
Friends, acquaintances | | 12.6 | 9.9 |
Family members | | .. | 8.7 |
Posters | | .. | 8.3 |
Western Estonia | Total | | 100.0 | 100.0 |
Internet | | 42.9 | 42.6 |
TV | | 14.7 | 18.1 |
Paper newspapers or magazines | | 19.1 | 11.9 |
Radio | | 7.8 | 13.1 |
Friends, acquaintances | | 6.6 | 5.5 |
Family members | | .. | 4.2 |
Posters | | 2.6 | 1.7 |
Social media | | 3.1 | .. |
Other | | .. | 3.0 |
Southern Estonia | Total | | 100.0 | 100.0 |
Internet | | 48.2 | 41.5 |
TV | | 13.6 | 16.1 |
Paper newspapers or magazines | | 13.2 | 13.7 |
Radio | | 9.6 | 11.8 |
Friends, acquaintances | | 7.2 | 7.7 |
Family members | | 3.3 | 3.6 |
Posters | | 2.6 | 4.3 |
Social media | | 1.7 | .. |
Other | | .. | 1.3 |
Males | Total | | 100.0 | 100.0 |
Internet | | 51.2 | 45.5 |
TV | | 14.1 | 15.4 |
Paper newspapers or magazines | | 10.6 | 8.8 |
Radio | | 7.8 | 11.9 |
Friends, acquaintances | | 7.3 | 6.8 |
Family members | | 4.1 | 6.5 |
Posters | | 2.0 | 3.7 |
Social media | | 1.9 | .. |
Other | | .. | 1.3 |
Females | Total | | 100.0 | 100.0 |
Internet | | 47.7 | 45.1 |
TV | | 14.7 | 17.5 |
Paper newspapers or magazines | | 15.5 | 13.3 |
Radio | | 7.5 | 9.0 |
Friends, acquaintances | | 7.4 | 7.2 |
Family members | | 1.4 | 2.9 |
Posters | | 1.9 | 3.7 |
Social media | | 2.9 | .. |
Other | | 1.1 | 1.3 |
Aged 15-24 | Total | | 100.0 | 100.0 |
Internet | | 74.9 | 75.1 |
TV | | .. | 4.0 |
Friends, acquaintances | | 7.7 | 10.3 |
Posters | | .. | 4.2 |
Social media | | 7.1 | .. |
Aged 25-44 | Total | | 100.0 | 100.0 |
Internet | | 69.6 | 66.3 |
TV | | 6.6 | 9.0 |
Paper newspapers or magazines | | 4.8 | 3.7 |
Radio | | 2.8 | 5.7 |
Friends, acquaintances | | 8.6 | 7.2 |
Family members | | 2.0 | 4.2 |
Posters | | 1.4 | 2.8 |
Social media | | 3.2 | .. |
Other | | .. | 1.0 |
Aged 45-64 | Total | | 100.0 | 100.0 |
Internet | | 44.8 | 38.3 |
TV | | 15.6 | 18.8 |
Paper newspapers or magazines | | 16.9 | 12.2 |
Radio | | 8.2 | 12.4 |
Friends, acquaintances | | 6.6 | 6.6 |
Family members | | 2.8 | 5.6 |
Posters | | 2.5 | 5.0 |
Social media | | 1.4 | .. |
Other | | 1.2 | 1.0 |
65 and older | Total | | 100.0 | 100.0 |
Internet | | 10.6 | 9.2 |
TV | | 32.1 | 30.7 |
Paper newspapers or magazines | | 27.1 | 25.8 |
Radio | | 17.5 | 18.4 |
Friends, acquaintances | | 6.3 | 5.7 |
Family members | | 3.5 | 4.9 |
Posters | | 1.9 | 3.1 |
Other | | .. | 2.0 |
Persons with below upper secondary education | Total | | 100.0 | 100.0 |
Internet | | 34.2 | 41.9 |
TV | | 20.9 | 17.0 |
Paper newspapers or magazines | | 13.2 | 8.9 |
Radio | | 11.7 | 12.0 |
Friends, acquaintances | | 8.6 | 8.6 |
Family members | | 4.8 | 4.8 |
Posters | | 3.1 | 5.1 |
Social media | | 2.7 | .. |
Other | | .. | 1.7 |
Persons with upper secondary education | Total | | 100.0 | 100.0 |
Internet | | 46.5 | 42.0 |
TV | | 16.1 | 17.5 |
Paper newspapers or magazines | | 15.0 | 11.8 |
Radio | | 7.8 | 11.5 |
Friends, acquaintances | | 7.2 | 6.7 |
Family members | | 2.6 | 5.3 |
Posters | | 2.4 | 3.8 |
Social media | | 1.6 | .. |
Other | | 0.7 | 1.3 |
Persons with tertiary education | Total | | 100.0 | 100.0 |
Internet | | 59.7 | 50.8 |
TV | | 9.3 | 15.2 |
Paper newspapers or magazines | | 10.9 | 11.7 |
Radio | | 5.6 | 8.1 |
Friends, acquaintances | | 7.0 | 6.4 |
Family members | | 1.8 | 3.6 |
Posters | | 0.9 | 3.0 |
Social media | | 3.4 | .. |
Other | | 1.3 | 1.1 |
Full-time employees | Total | | 100.0 | 100.0 |
Internet | | 61.6 | 55.9 |
TV | | 8.6 | 12.6 |
Paper newspapers or magazines | | 9.9 | 7.2 |
Radio | | 5.0 | 8.0 |
Friends, acquaintances | | 7.1 | 7.0 |
Family members | | 2.6 | 4.6 |
Posters | | 1.5 | 3.6 |
Social media | | 2.6 | .. |
Other | | 0.9 | 1.0 |
Part-time employees | Total | | 100.0 | 100.0 |
Internet | | 57.9 | 56.1 |
TV | | 10.1 | 13.7 |
Paper newspapers or magazines | | 11.4 | 11.1 |
Radio | | .. | 8.2 |
Friends, acquaintances | | 6.6 | 5.6 |
Unemployed | Total | | 100.0 | 100.0 |
Internet | | 50.3 | 49.3 |
TV | | 15.1 | 14.0 |
Paper newspapers or magazines | | 11.2 | .. |
Radio | | .. | 8.3 |
Posters | | .. | 9.5 |
Social media | | 0.8 | .. |
Students, non-remunerated trainees | Total | | 100.0 | 100.0 |
Internet | | 73.8 | 75.2 |
Friends, acquaintances | | 11.0 | 13.1 |
Posters | | .. | 4.3 |
Social media | | 8.5 | .. |
Retired | Total | | 100.0 | 100.0 |
Internet | | 10.0 | 10.8 |
TV | | 32.3 | 29.4 |
Paper newspapers or magazines | | 27.0 | 23.7 |
Radio | | 17.8 | 19.1 |
Friends, acquaintances | | 6.5 | 6.1 |
Family members | | 3.2 | 5.2 |
Posters | | 2.2 | 3.7 |
Other | | .. | 1.9 |
Other inactive | Total | | 100.0 | 100.0 |
Internet | | 49.1 | 66.2 |
TV | | 18.1 | 13.3 |
Paper newspapers or magazines | | 10.5 | .. |
Radio | | 6.4 | .. |
Friends, acquaintances | | 7.6 | .. |